Tips
What if Taylor Switf said ‘Shake it off’ to her marketing strategy?
The catchy choruses of Taylor Swift's songs can't get out of our heads, especially now that there's talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor...
Agency, freelancer or self-employed: how do you manage social media?
The question is common to many sectors and brands. Whether it's new companies looking to position themselves in the digital world, or someone to work with to increase your pageviews, product image or service sales in the online marketplace, this question is always there: "how should I manage my social networks?". To...
Digital Marketing Trends 2025
Marketing 2025: What to expect, trends and relevance for adopting a proactive stance towards the competition. 2025 brings with it new digital marketing trends that you need to be aware of and, more importantly, anticipate. In today's article we look at the new features that will allow you to make your brand stand...
7 ways to implement Email Marketing
The theory that email marketing will disappear sooner or later as a result of the evolution of technology is nothing more than a myth! The truth is that this form of communication is gaining more and more relevance in digital marketing strategies because it allows you to offer valuable content and establish...
Landing Page: what it is, its benefits and how to create it
In a strategy of Inbound Marketing the main objective is to attract the right people to certain communication channels such as websites or blogs. The next step is to encourage these people to consume more and more content and eventually convert them into customers. So, for this conversion to happen, there is no...
On-page SEO and Off-page SEO: what they are, their importance and optimization tools
Companies are increasingly concerned about search engine optimization, because a sEO strategy can effectively generate free traffic. The SEO optimization strategy should be divided into two different categories: On-page and Off-page. Although distinct, they are related and complement each other. In this blog article we're going to take a closer look at what On...
Google My Business – what it is, how to create it, advantages and optimization
I'm sure you've used Google's search engine or Google Maps several times to look for a business. In the same way, so have your customers. Google My Business is a free tool from Google that allows you to give your business more prominence in Google's search results by creating a company page. Once the...
Image: Its importance for your blog visits
Even though text content is important for capturing readers' attention, there is another fundamental factor for creating interaction with the public: the image. In fact, text and image go hand in hand on your website. Both have to be good, surprising and exciting. If one of them fails, your site and blog...
Improving Product Descriptions: Why and Tips
If 2021 had a description, it would be "the year of Online Shops"! That's what today's article is all about: digital product labels on ecommerce platforms. The pandemic was responsible for the increase in companies investing in online stores. For a while, they were the only safe way to sell certain products. However,...
6 Must-Know Tips for Maintaining Your Social Media Strategy During the Summer
Summer is vacation time... for people, not for marketing strategies. If you think that no one cares about communication during the summer, think again, the opposite is true. The fact is that activity on social networks tends to increase during the vacation season. Today we bring you 6 tips so that you don't...
