The question is common to many sectors and brands. Whether it’s new companies looking to position themselves in the digital world, or someone to work with to increase your pageviews, product image or service sales in the online marketplace, this question is always there: “how should I manage my social networks?”.
To help, we’ll start by explaining how each service works and then present the advantages and disadvantages. That way, you’ll be able to see which is best for your needs.
Freelancer
One of the services that is gaining more prominence today, due to the fact that it is in huge demand. O Social Media Freelancer will act directly in the execution of the service you need. This professional must have solid knowledge of digital marketing, such as: copywriting and content marketing; as well as being able to create the visual communication part, if necessary.
This service is able to respond to immediate needs and it will be an added value if you can add to this type of service a Strategic Social Network Planning.
For your needs:
- Short Term – will be able to meet existing needs, within the service's limitations.
- Medium term – In order for a freelance service to have an impact, you need to plan, strategize and analyze reports. However, these services tend to be the responsibility of the client, which will make even more work for you.
- Long term – It will be more challenging for the professional due to the fact that he will have to develop a proactive vision, monitor the scenario, growth trends, market research, choice of social networks and also respond to content creation, design and scheduling services.
Advantages:
- is the most economical;
- is the most flexible for specific jobs with defined objectives.
Disadvantages:
- 1 freelancer doesn’t have the knowledge or response capacity of an entire team;
- lack of security for brands, since freelancers won’t have the same responsibilities as companies.
Autonomously
The challenge is yours. If you have the time, analytical thinking and creative ability to know how, where and why use the chosen social networks then this job is for you. Nothing is impossible, especially with the amount of free tools e online tips.
The strength of managing autonomously is that you can be in control of what you publish, how you publish it, which tag you use, and continuously monitor the engagement of your followers.
The weak point is time. It will be challenging for you to manage the day-to-day work of managing networks, keeping up with trends and competition on social media. Everything you do has to be calculated to the millimeter because the result (the conversion KPIs) depends exclusively on you.
- Short Term – You'll be able to create the content the way you need to, but it will take time, especially when you have to deal with
- Medium term – Here you’ll be able to stand out a little more. If you plan ahead and use visual content creation tools, you’ll be able to keep to the schedule. There will be challenges such as studying social media market trends, or discovering trends in behavior, communication and engagement on your chosen networks.
- Long term – It will be less challenging than in the short term, but here you will face fatigue. Too much reading, studying, communicating and creating schedules. And as pointed out at the beginning of this topic in the social media article, the biggest challenge is you and your limits.
deadlines it’s normal for us to postpone deadlines we’ve set ourselves (like New Year’s promises!). When you hire a company, on the other hand, this doesn’t happen.
To help you, whether you’re a company or an individual, we’ve selected the following for you at this link the marketing trends for 2022 and you can start one step ahead of your competitors.
Advantages:
- high degree of control;
- no external costs.
Disadvantages:
- distancing is impossible, in order to get different perspectives on the brand;
- combining daily work with this new task isn’t always easy.
Agency
A creative or digital agency is a marketing company with experience in social media management, with the UpWeGo. They think, plan, execute and analyze for themselves where, how and why position themselves on social networks, which they themselves define as strategic.
It tends to be seen as the most expensive service. In fact, in the short term it requires the most investment, but if you meet your communication and sales objectives, you’ll notice that you’ll get more out of it.
If you need to bring people together on a subject, but don’t know which social networks to use or how to communicate, the agency offers an analysis and strategy for Vertical Social Networks. Whether you want to join social networks to increase engagement or simply create a digital environment, the agency will be able to propose an analysis and implementation of the strategy for Horizontal Social Networks.
- Short Term – You'll be able to create the content you want and/or need. You'll receive instant feedback, and it will help attract the right audience to your service or product.
- Medium term – Follow-up with the client enables brainstorming and align expectations through reports on the engagement of published content and prepare the next publications.
- Long term – An agency that performs these social media services is part of any update, trend, innovation in the digital sphere. As a result, it is being forced to adopt a reactive and proactive stance when new developments appear on the market, allowing it to revolutionize the communications environment on existing social networks and those yet to come.
Advantages
- best value for money;
- manages 4 key professions for social media management with 1 single contract: community manager, designer, marketer and photographer.
- they are always “on top of things”.
Disadvantages
- we flag agencies with 4 filled spheres only because of the price. It’s a service that tends to be more expensive immediately.
Now you know some of the relevant characteristics of agencies, freelancers and autonomous services in the Digital Marketing scenario, focused on Social Networks.
The expansion of Digital Marketing is immense and it is now essential that you position yourself in this scenario, whether to sell, network or just communicate on your personal or corporate profile.
