Even though text content is important for capturing readers’ attention, there is another fundamental factor for creating interaction with the public: the image. In fact, text and image go hand in hand on your website. Both have to be good, surprising and exciting. If one of them fails, your site and blog will naturally suffer.
Today, we’re going to talk about the importance of image for your page’s organic positioning. Yes, because a good image can improve the SEO of your website.
The importance of image
Did you know that search engines can read the images on your site? That’s right. Google (and all the other search engines) can see what the image you’ve uploaded to your blog is about – the context, the format and how useful it is to support the textual elements of the article.
That’s why you shouldn’t be careless when choosing visual content. This can be a fatal mistake.
Here are a few essential tips for a successful blog:
1 – Images coerentes
As well as catching the reader’s eye, the images you share throughout your post need to be in line with the content. How would you react if you were reading an article on “how to create a digital marketing strategy” and the illustrative images were of boats on the high seas? You’d be confused, right? That’s the point: all the images you use on your page must be strictly linked to the text, so that they serve as logical support to the information you’re passing on.
2 – Atributo ALT
Have you heard of the ALT attribute? This field, also known as "alternative text," is extremely important for your website's SEO. In addition to being a great aid for readers, it's also one of search engines' favorite "bait." Essentially, the ALT attribute works as accessible visual informationin other words, it’s the text that’s in the “BackOffice” of your image and becomes essential for translating it in specific cases, such as:
- When the internet is slow and images don’t load;
- When a reader is using a browser that only allows text;
- When a reader is visually impaired – they use the speech synthesizer to hear what’s in that image;
- When the search engine can’t accurately capture the meaning of the image.
- Therefore, never forget to fill in the ALT Attribute field when you upload an image to your site.
3. Image SEO
This is one of the most important points for using images on your website and blog. Although it’s a topic that many people ignore, the truth is that image optimization is essential for improving organic positioning. Here are the essential details:
- Filandme , give your file a specific name. It is absolutely "forbidden" to upload a file named IMG1341. Rename it using keywords related to the image, for example, “productivity-tips.”
- Hyphens – we’ve taken advantage of the point above to emphasize the importance of separating the words in your image with hyphens.
- URL – also change the URL of your image to the keyword of the file. Note that the shorter the better.
- Compress images – don’t overload your site with heavy images. Use software to compress images (such as TinyPNG) in order to reduce their size and thus increase page speed.
The best images for blogs
Both readers and search engines, before reading the text of your article, will look at its appearance to conclude whether they will stay or leave your site.
That’s why you need to pay attention to the type of images you use. Check out the list below and get to work.
1 – Be unique
Don’t use banal images that so many other companies use. Be innovative and opt for out-of-the-box images. There are countless free image banks: Unsplash, Pixabay, Pexels and many others. These free photos are perfect to accompany your blog, but also to use on social networks or on your website. However, use them with caution, as they are an increasingly popular solution with companies… and the aim is to be differentright?
2 – Eye-catching colors
A cor is an element that arouses people’s attention, creating immediate associations in their minds. A color page (but without exaggeration, with the right balance of tones) is more pleasant than another that suffers from this lack. Study the best tones for your page and standardize your identity.
3 – Elementos visuais profissionais
Opt for good quality imagespreferably with its own design. Nowadays Apartment Design is very fashionable and has revolutionized the concept of Web Design. Use it to your advantage and win over visitors in the first second!
4 – CTA’s nthe image
As images "Teasers" work to grab the reader's attention. So take advantage of them to present text. Write on the image the call to action (CTA: call to action) that you want to guide your visitor to. Whether it’s “read on”, “download the e-book”, “see related articles”, in short, whatever suits your article.
Even if images aren’t the most important element of a blog, they’re certainly at the top of the priorities. Now that you know how important it is and how to choose the best images for your blog, get ready to see the number of visitors grow!
