Local accommodations are extremely popular in Portugal due to the increase in the number of tourists and the quality they offer.
So, with competition increasing, you need to stand out in order to attract more bookings.
At Up We Go we suggest investing in good digital communication, through a website and social networks, in order to reach the largest number of customers.
Read on for 10 strategies to attract customers and increase bookings.
Want to increase the number of bookings? Local accommodation essential tips
Any Local Accommodation (AL), wants to increase bookings for the business to succeed!
If you’re looking for effective techniques for this goal, here are 10 tips for achieving it through marketing.
However, your LA should follow these basic tips to attract and retain customers and increase positive feedback.
Local accommodation Fundamental tips:
- Create welcoming and well-equipped spaces;
- Providing quality and personalized service;
- Offer additional services and suggestions for activities during your stay;
- Use high-quality, eye-catching photos;
- Request ratings and reviews from guests;
- Keep the calendar and prices up to date;
- Take care and attention to cleanliness and the mandatory rules.
10 Marketing Strategies to Attract More Guests to a Local Accommodation
1- Create your own website
A website is perhaps the most important tool! It guarantees online presence, professionalism, trust and accessibility. Your clients will be able to find all the information on it. It’s important to have quality content, photos and videos of all your spaces, organized by theme or category, including your services and all the essential and necessary information.
The possibility of direct bookings through the website will make it easier to manage them, as well as providing professional and personalized customer support.
The website is also a practical way of obtaining opinions and evaluations, which are a fundamental part of a successful strategy.
2- Create quality, SEO-optimized content
It’s not enough to have a website, you have to keep it active and up to date!
Content Marketing is the strategy to adopt to create and manage relevant and interesting content for your audience, with the aim of attracting and retaining customers.
Website content must be optimized for search engines, using SEO strategies. With a blog associated with the main website, it is possible to increase its visibility and keep it relevant for the search engine to keep it in the first search options.
This strategy attracts organic (unpaid) visits and is both profitable and more effective.
For this strategy, you can contact Up We Go, a digital marketing agency specializing in blog creation and website optimization through SEO.
3 – Registe-se no Google My Business
In order to increase the visibility of the website and appear in Google results, it is important to be registered with Google My Business and Google Maps.
Your profile should be filled out with all the information such as address, contact details, services available, opening hours, information features, images of services and customer reviews.
4 – Seja Ativo nas Social networks
Social networks are communication channels that mobilize and allow you to interact with your target audience.
Younger generations often make purchases based on the information they see on social networks.
Up We Go is the ideal partner for creating a successful social media presence.
5 – Invista em Paid Advertising (Meta e Google)
Investing in paid advertising is a viable and indispensable option for attracting new customers. To be successful with this strategy, you must contract with a specialized agency, although you will decide what, when and where to advertise, as well as the budget to be spent.
6 – Convide Influencers
There are now thousands of digital influencers and it’s important to choose those that align with your business and objective, with an audience similar to the one you want to reach. This strategy can successfully expose your LA.
7 – Inscreva-sands Platforms de Arrendamento
You should use popular and reliable accommodation management websites such as Airbnb, Booking, Homeaway, Tripadvisor, Warmrenta or Vrbo to increase your visibility and bookings. You don’t necessarily have to be on all of them. Choose the ones that best suit your purpose.
Using these platforms is important to ensure that anyone looking for a place to stay in the city where your local accommodation is located can find it. Some of these platforms have a section on their blog titled "Local Accommodation Tips and Suggestions."
8 – Agregue Valor à Reserva e Fidelize Clientes
To create a valuable experience, you have to use your creativity. Common techniques include offering breakfast for a certain amount of the reservation, or allowing free cancellation of the reservation, offering discount vouchers for extra services or future reservations.
These initiatives are effective in building customer loyalty and influencing their decision-making.
9 – Ofereça Recompensas de Fidelização
It’s cheaper to keep a loyal customer than to attract new ones. With this in mind, promoting customer loyalty is extremely important for creating long-lasting relationships and generating repeat bookings.
You can create a loyalty program with exclusive benefits for these clients, with special discounts, offers, access to exclusive events for guests who book directly with you.
For guests who write reviews or post feedback, you can offer incentives or discounts as a way of valuing and appreciating their support.
10 – Exiba Avaliações no Seu Site
All guests’ opinions and comments are important, both for the continuous improvement of your services and to influence the booking decision of other customers.
You should display these comments and reviews on your business website to convey a real, positive impression that generates trust.
Learn more >>> How WhatsApp Business can help increase your sales
Based on this article, "Local Accommodation Tips and Strategies," we believe it has everything you need to make your vacation rental a success! You can implement all these tips gradually as you gain experience and learn more about managing your business, and Up We Go can help you through this process.
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