WhatsApp is a useful communication tool and nowadays, through WhatsApp Business, it is possible to use this application as a way of selling and boosting small businesses.
Find out how to sell via WhatsApp and use this tool to communicate effectively with customers!
WhatsApp for Business: Boosting Micro and Small Enterprises
At Up We Go we know that starting a business and selling online can be expensive and complicated. Micro and small businesses that don’t yet have a website have to use other sales tools to make a profit and minimize costs in the initial phase.
WhatsApp has billions of users around the world and can help boost your business.
Find out how:
How to close sales via WhatsApp
The biggest difficulty for micro-entrepreneurs is separating their personal and professional accounts. It’s essential to create a professional Whatsapp Business account not only to organize yourself effectively, but also for business-only connections, which is the goal.
There are techniques that will help you manage your business, from personalized and automated messages to the creation of catalogs.
Explore Up We Go’s tips to increase your sales.
10 tips on how to sell via WhatsApp
1. Use WhatsApp Business
O WhatsApp Business is a version developed especially for companies and businesses. It offers additional features such as automatic messaging and the creation of product catalogs.
You need to set up the profile with business information, contacts, opening hours and description.
It is impossible to use a personal number on two accounts, so we advise you to purchase a number just for your business.
2. Create product catalogs directly on WhatsApp
You can create a product catalog with a description and price, allowing you to organize and arrange what you sell in your business.
To create a product catalog on WhatsApp, you can follow these steps:
- Open the WhatsApp Business application.
- No canto superior direito, selecionar “Catálogo” e depois “Adicionar Product ou Serviço”.
- Enter the product information, including title, description, price and image.
- Clicar em “Salvar”.
3. Prefer Mailing Lists to Groups
Broadcast lists allow you to send personalized messages to several people simultaneously, avoiding group confusion.
Maintains privacy as each customer will receive the message individually.
Simply put the customer’s number on the mailing list and send the personalized message to that list. This technique allows you to personalize and focus the content, adapted to a niche of customers, which will make them feel individually satisfied and valued.
4. Respond quickly to customer messages
A quick response to customers is essential to keep them loyal.
You must always respond professionally and clarify any doubts that arise. Using WhatsApp Web on your computer makes it easier to communicate and provide solutions quickly.
You can also set up automatic replies if you can’t respond immediately.
To set up automatic replies, you can follow these steps:
- Go to account settings (three dots in the top right corner).
- Clicar em “Tools comerciais”.
- Na área “Conversa”, selecionar “Message de ausência”.
- Write the message you want to send and choose the recipients.
- Clicar em “Salvar”.
In this way, it ensures that customers get an answer even when it can’t serve them.
5. Personalized Welcome Message
The welcome message is one of the first interactions the customer will have. It is important that it is personalized and reflects your brand image.
In this message you can put contact details, timetables and other useful information.
You can also invite the customer to ask questions or share doubts to facilitate interaction.
The welcome message can impress and retain customers.
6. Offer Exclusive Promotions
You can use the application to offer exclusive promotions to those who use this form of communication with your business.
When planning these promotions, it is important to check the stock of products and/or services in order to meet all demand satisfactorily.
In addition to attracting more sales, it increases customer interaction, customer loyalty and improves the shopping experience.
7. Share quality content
The most important thing of all is quality content!
Many micro-entrepreneurs have been asking how to sell on WhatsApp. The secret is content, but it requires consistency and dedication, in this or any other medium. You should also use multichannel content, such as catalogs, social networks, calls, whatever suits your purpose, but always with the highest possible quality.
8. Adapt your language to your audience
Knowing your audience is fundamental! A formal tone is not always necessary, for example, and you should adjust these forms of communication to the characteristics of the target audience.
If your audience is young, you can use more informal language, emojis and some humor.
It is essential to find the right balance between what you expect from the business and what the customer is looking for.
9. Expand Your Audience through Instagram and Facebook
Multichannel communication: if your audience uses social networks, you should invest in managing them to achieve better results.
Always include Whatsapp contact information on your social media profile. This information allows people to identify that you are available for interaction and purchases, increasing proximity and accessibility.
10. Avoid sending spam
Spam isn’t just in emails, it’s in all kinds of communication.
It is crucial to avoid sending spam, i.e. campaigns that are inappropriate and/or excessively repetitive.
Avoid sending personal messages such as “Good morning” or “Good evening”, messages that are not related to your business.
Use the application for professional campaign communication and personalized service if the client so wishes. Keep it professional.
Read more >>> SMS Marketing, an excellent complement to your sales strategy
With these tips, you now know how to sell via whatsapp and can start making sales consciously and professionally. Use and abuse this strategy, especially if your investment margin is still limited. Now there are no excuses for not reaching out to your customers, communicating and selling.
