When you search for your line of business on Google, isn’t your website one of the first to appear? Worse still, doesn’t it appear on the first page of Google? We have good news and bad news. The bad news is that your site is probably a long way from having the reach you want (after all, around 90% of people who search on Google don’t go to the second page of results). The good news is that you have room for improvement and can put your site at the top of the world’s biggest search engine.
In this article, we’ll give you some tips on how to do it.
Tip #1: Optimize your SEO
SEO (Search Engine Optimization) is a way of helping search engines understand what you’re looking for and match that search with a result that, while not ideal, may be close to it.
In this sense, there are practices and techniques that can be useful. In fact, using keywords throughout the text, in the address of a particular article and in the image can help with this ranking.
Warning: although it is convenient to use keywords throughout the text, try not to repeat them exhaustively or, at leastnot to use them in a non-fluid way. Google could punish you if you do.
Tip #2: Know your audience well
Target what your audience (real or potential) is looking for. If you do this, you can expect to generate a lot of traffic to your site, which in turn will fall into Google’s good graces in recognition of those visits.
To do this, however, you will need to have an in-depth knowledge of the personality of those who come to you and what problems you can solve for your clients or potential clients.
In this sense, it is important to maintain a close relationship with them, so that you are familiar with their needs, desires and wishes. By doing so, it becomes easier to produce content that has a positive impact and meets what your customer is looking for. One way to do this is to make room for your customer to give feedback.
Tip #3: Create links! In and out
Both internally and externally, it is important to create links from each article on your site.
Creating internal links makes the customer or potential customer spend more time on your site, which will familiarize them with it and discover the value you can offer. Time spent on the site is something highly valued by Google.
In the same way, Google values the external links you can generate, but you need to be careful with them. After allnot only will your customer leave your site when they click on an external link, they may also end up on a site they didn’t want to visit. In other words, before you create external links, make sure that your sources are reliable and that they are properly included in your article.
Tip No. 4: Increase the speed!
Having a slow website can make the browsing experience unpleasant. What’s more, Google tends to punish sites that don’t respect the minimum speed limits.
It’s therefore recommended that your site doesn’t take too long to load and that it responds relatively quickly to every click your user makes. Otherwise, your business will suffer.
One of the ways to increase the speed of your site is to get rid of plugins that may not be necessary. Admittedly, they can be useful, but if they interfere with responsiveness, are they worth keeping?
If you need to maintain them, you can always turn to a higher quality hosting service that guarantees better performance.
Tip #5: Adapt to mobile devices
Cell phone use is increasingly common these days, so not having a website that is “readable” on mobile devices could take away from the maximum potential your business can achieve.
As such, it will be important for users’ experience of your site to be beneficial on their cell phone or tablet at the same time. It is also desirable to have coherence and harmonization between desktop and mobile presentation.
By adopting these practices, you’re sure to improve your positioning on Google, and you won’t be left behind, hidden, on the next pages that only 10% of users visit when using this search engine.
