If 2021 had a description, it would be “the year of Online Shops”! That’s what today’s article is all about: digital product labels on ecommerce platforms.
The pandemic was responsible for the increase in companies investing in online stores. For a while, they were the only safe way to sell certain products. However, with the opening of physical doors and increased competition, it doesn’t mean that everyone can thrive in this – more competitive and faster – market.
Na success formula to sell online, product descriptions are essential, so we bring you 4 reasons and their solutions for improving them. And if you read to the end you’ll get a bonus!
Don’t be Standard
It’s normal for you to market products bought from a supplier, but please don’t use the same descriptions that your supplier uses, for two reasons:
- it is very likely that this is technical information and adds little or nothing to the end customer;
- are probably already being used online by other retailers, which will confuse search engines.
So be original!
The Language of Consumers
We write about complex concepts using language that is understandable; speaking their language is deliberate. That’s what you should do too: look through reviews, social media and competitor pages to see exactly what words consumers use.
By describing your products using the exact words that consumers use, you’ll match their search queries and gain an advantage with… You guessed it: search engines!
Consumer problems
Creating a list of advantages about a product is easy, but this is your perspective.
Remember that consumers don’t always know what they’re looking for, they just want a problem solved. And that should be in the description.
Try to focus on what the consumer gains from using the product, what problems it solves, or what “pain points” it addresses. This way, rather than just connecting with potential customers, you’ll… gain a competitive edge in terms of SEO.
Writing for Search Engines
Your goal is always to write for humans and not machines. However, if machines can’t find you, humans won’t either. Do solid research on keywords and apply them to the description. This work must be constantly reviewed to ensure that it remains equally valid in the Search Engine.
Bonus tip: photography
Since the consumer can’t touch the product, you have to materialize its value through photography, as well as a simple-to-understand UI (User Interface). It is mandatory to invest in a professional job, either editorial photography (the product in its environment, to be used) or product photography (focused on the details of the product, without distracting elements).
What’s more, you can go further and use demonstration videos and even rotating photography.
If you have any questions, we’re here to answer them: contact us!
