Among the new features emerging on social networks at the start of the year, Google’s YouTube couldn’t be left out.
It’s a fact that YouTube is the largest social network for videos and content on the most diverse subjects, with a presence in more than 75 countries. And in the current marketing trend that we are experiencing, especially in 2022, – see here – there are platforms that focus on remunerating content creators.
YouTube’s CEO, Susan Wojcicki, defends this point by stating that the platform is an ecosystem aimed at capitalizing on new technologies, among those described by the CEO we can find topics such as NFT and Blockchain, for example.
“Last year’s advances in the world of cryptocurrenciesnon-fungible tokens and even decentralized autonomous organizations showed a previously unimaginable opportunity to strengthen the bond between content creators and their fans.” comments Wojcicki.
The removal of the “dislike” button was a strategy to protect the community, as there is still too much content that violates its policies. YouTube’s CEO is determined to invest in the ecosystem provided by her tool, which will enable a harmonious relationship with the progress being made in the Metaverse. But until something more specific happens on this subject, we can say that the focus is on one of the various ways of monetizing, which we’ll see below, which is YouTube Shorts Video:
«It will be possible to remix YouTube content in various ways, in line with the existing functionality that allows you to “remix” audio from other videos. In addition, the platform intends to improve the live experience for all content creators, including viewers, by increasing the possibility of live content discovery and chat features.” – Says Markeeter
The Live experience will have a big challenge ahead of it, which is to compete with one of the most consolidated companies today, which is getting around 1 million viewers a day, which is Twitch.
This platform is not only one of the pioneers in the field, but also one that focuses its power on monetization for content creators and the ideal experience for viewers.
But if you look at the annual letter issued by CEO Susan Wojcicki, that’s just a challenge. The aim is to create the best experience for the consumer, making them stay on the web for as long as possible through a plethora of videos and content ranging from knowledge to entertainment.
