News

The news that photos were dying on Instagram was clearly exaggerated. Or at least, that’s what Instagram CEO Adam Mosseri said. In fact, during a Q&A session on his Stories, he stated his intention to return to prioritizing photos on the platform.   2022, the year of Instagram video Some people might be asking themselves:...

Van Gogh used to say that a painting without a frame was like a body without a soul. We tend to agree. In fact, we can transfer this parallel to the world of digital marketing with storytelling. After all, the story of a particular product is an adornment that sets it apart...

In 2021 Google announced the end of third-party cookies by 2023 and panic set in among agencies and marketing departments. Now there is a new postponement, with information indicating that the process will begin in 2024. Concerns postponed or put on hold? That's what today's post is about.   Why the End of Cookies? Generally...

Google's search algorithms have changed. Yes, again. This time, they're trying to emphasize results created for humans as opposed to web pages designed with only SERP ranking in mind. In other words, those (sometimes slightly annoying) sites that are very effective at attracting traffic but poor in content are put on the...

In order to attract and retain content creators, Adam Mosseri announced that the platform is testing a paid subscription feature. With the subscriptions, the Instagram aims to help the platform's content creators "develop deeper connections with their most interested followers and increase their monthly income". Followers who are willing to pay for a subscription...

The main aim of this feature designed by the social network is to increase user interaction and make it possible to create various profiles for different purposes. For example, you could have a profile more focused on interacting with friends, another with family, another with work colleagues and even closer friends. This...

Collaborative posts are a social media trend. TikTok was the first to do it. Coincidentally (or perhaps not), Facebook and Instagram followed in its footsteps... and now it’s Twitter’s turn to adopt this format. In fact, this social network is testing collaborative tweets. In fact, it has already published a video announcing it, and...

Interaction to Next Paint. Or INP (SEO acronyms are never too many). This is Google's new metric and it will be a relevant indicator when it comes to the speed of a site. In fact, INP is a new Core Web Vitals metric designed to give a representation of the speed at which...

If content is king, the podcast is the messenger. In fact, it's a bit more than that, since it establishes an intimate relationship with the audience. This is one of the factors that have led some brands to move towards this format, and it's also one of the factors we'll address in...

When you search for your line of business on Google, isn't your website one of the first to appear? Worse still, doesn't it appear on the first page of Google? We have good news and bad news. The bad news is that your site is probably a long way from having the...