Marketing has changed. So have we.
Written collaboratively, across different time zones, by Daniela Silva, Daniel Oliveira, and Michel Dattani, founders of Up We Go, this article reflects on the future of creativity, artificial intelligence, and marketing agencies. This is not just another article about AI, but a manifesto, because we believe that the best digital agencies are not those that […]
Choosing the best digital marketing agency? Ask yourself these 10 questions first
Choosing a digital marketing agency is a decision that will directly influence your company’s growth. You’re not just hiring an agency; you’re choosing who will help build your brand awareness, define your strategy, and transform business objectives into results. However, with so many agencies on the market, it’s natural to wonder: how do you choose […]
The biggest mistake in lead generation? Following a different path for each channel.
Most companies believe that the problem with lead generation lies in a lack of investment. In reality, the problem is often something else: the different digital marketing channels don’t work together. It’s common to find companies with an agency managing social media, a freelancer responsible for the website, an in-house team creating content, another company […]
In conversation with AKA People: the impact of the new recruitment laws
From June 7, 2026, the European Pay Transparency Directive will come into effect, a measure that aims to promote greater pay equity and help reduce the gender pay gap. We spoke with AKA People , a specialist in recruitment and talent management, to understand what is changing, what companies should start doing today, and how recruitment communication […]
The 2026 World Cup on the Horizon: How Brands Can Take the Field (Without Scoring an Own Goal)
Every four years, a curious phenomenon occurs: people who have never watched a full football match become experts on tactics, referees, and team selections. Balconies fill with flags, Instagram feeds are full of armchair coaches, and brands go into championship mode! So, if you’re thinking of using the 2026 World Cup to increase your brand’s […]
TurboScribe: The AI Solution for Transcription, Subtitles and Digital Content
Today’s digital market is increasingly competitive, marked by constant acceleration and continuous change. In this dynamic context, it is essential to adopt tools that allow companies to respond quickly, efficiently and strategically to new market demands. Artificial Intelligence plays an important role in this process, as it has facilitated and accelerated both creative and operational […]
How Bolt.new is changing website development
Developing websites or applications has always been seen as a time-consuming, technical, and expensive process. However, the creation of artificial intelligence tools, such as Bold.new, makes it possible to create complete digital solutions in just a few minutes. Artificial Intelligence is increasingly present and increasingly necessary in our daily lives, and is currently one of […]
Topview AI: How to create high-performance advertising videos with AI
Planning and creating advertising videos is one of the biggest challenges in digital marketing. Both brands and agencies are constantly looking for innovative solutions that can accelerate and optimize results. It is in this context that Topview AI stands out. This intelligent platform automates the process of creating advertising videos, using dominant artificial intelligence algorithms […]
SEO for AI: GEO and AEO are revolutionizing Internet search
For years, searching on Google meant clicking through numerous links until we found what we needed. Today, that reality has changed dramatically with the advent of artificial intelligence. Tools like ChatGPT, Perplexity, and Google AI Overviews now offer direct answers. We no longer just get a list of websites, but rather complete explanations of what […]
ElevenLabs: How the AI audio creation tool works
The way brands communicate is changing, and audio has taken center stage. However, producing high-quality audio isn’t always easy: it often requires expensive studios, experienced voice actors, and editing that takes days.This is where ElevenLabs makes a difference. More than just a text-to-speech tool, this platform uses generative artificial intelligence to create audio that, for […]