How to increase online sales? It’s time to give your e-commerce an upgrade
If you want to increase online sales and sell more, you shouldn’t just create an online store without a strategy. Waiting for customers to buy is not enough. Online sales continue to be a growing global trend. In an increasingly competitive and constantly evolving market, it is essential to go beyond digital presence and invest […]
How to create a satisfaction questionnaire for your business?
A well-designed satisfaction survey is an opportunity to understand exactly what’s happening on the other side: what worked, what was frustrating, what could have gone better, and what made the customer think, “Yes, this is where I want to come back.” And in a market where everyone is competing for the same attention, there’s nothing […]
How to choose B2C influencers and get the best results
Currently, the world of business-to-consumer (B2C) marketing is grappling with a persistent question regarding the effectiveness of influencer marketing: Is it effective to partner with B2C influencers, whether they have many or few followers? Recent research has examined this question by looking at the entire influencer marketing funnel, from social media engagement to actual revenue. […]
A communication plan is what separates memorable brands from invisible ones
In a world where everything happens at the speed of a scroll, communicating at random no longer works.Publishing “whenever”, “whatever” and “wherever” is the perfect recipe for just one thing: irrelevance.And this is exactly where the communication plan comes in! Not as a pretty document, but as the force that gives direction, consistency and purpose […]
Artificial Intelligence in Marketing – The Revolution Is Not in AI… It Is in Our Mindset
We want to share with you the huge revolution of Artificial Intelligence in marketing and how the human factor is the real secret to your brand’s success! The artificial intelligence revolution has already begun. And no, it’s not one of those clichéd phrases you say in lectures to sound visionary. It’s actually true. Artificial Intelligence […]
If the Social Media Hackathon were a Netflix miniseries..
If the Social Media Hackathon, a Swonkie initiative, were a Netflix miniseries, it would have all the attributes of a good production: charismatic characters, technological plot twists, inspiring scripts and a good dose of algorithm drama.For two intense days, the Up We Go team immersed itself in this universe where social networks were the main […]
Instagram is becoming more and more…TikTok
It’s well known that Instagram tries to follow some of the characteristics of its competitors. After all, the “stories” format was imported (using a euphemism) from Snapchat and, more recently, the “Reels” were inspired (euphemism again) by TikTok. However, while the introduction of stories on Instagram has led to a massive shift away from Snapchat […]
Digitalization and internationalization: Support for companies in Portugal 2025
A strong digital presence has become essential for any company if it is to grow, retain customers and conquer new markets. The good news is that there are government financial support for small businesses who are investing in digitalization and internationalization. Up We Go, an agency specializing in digital marketing, websites and e-commerce, is the […]