Blog

For a long time, digital visibility was measured by Google rankings. If a website appeared in the top results for an important search, there was a good chance of attracting visits and generating business opportunities. This principle still holds true, but the way people search is changing. Instead of analyzing a page of...

Every year, lists of marketing books appear. Almost all of them repeat the same titles, almost all of them offer the same generic praise, and almost none of them say the most important thing: what does that marketing book change in your work on Monday morning? This list is different, and it's different...

When someone needs a service near them, the first step is rarely to ask for a recommendation. It's to pick up their phone and search. If your business doesn't appear at that exact moment, your competition will. This is precisely where Local SEO comes in. What is Local SEO?  Local SEO is the set...

Written collaboratively, across different time zones, by Daniela Silva, Daniel Oliveira, and Michel Dattani, founders of Up We Go, this article reflects on the future of creativity, artificial intelligence, and marketing agencies. This is not just another article about AI, but a manifesto, because we believe that the best digital agencies are...

Choosing a digital marketing agency is a decision that will directly influence your company's growth. You're not just hiring an agency; you're choosing who will help build your brand awareness, define your strategy, and transform business objectives into results. However, with so many agencies on the market, it's natural to wonder: how do...

Most companies believe that the problem with lead generation lies in a lack of investment. In reality, the problem is often something else: the different digital marketing channels don't work together. It's common to find companies with an agency managing social media, a freelancer responsible for the website, an in-house team creating content,...