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Digital Marketing
5 Tips to Improve Your Local SEO
When someone needs a service near them, the first step is rarely to ask for a recommendation. It's to pick up their phone and search. If your business doesn't appear at that exact moment, your competition will. This is precisely where Local SEO comes in. What is Local SEO? Local SEO is the set...
Marketing has changed. So have we.
Written collaboratively, across different time zones, by Daniela Silva, Daniel Oliveira, and Michel Dattani, founders of Up We Go, this article reflects on the future of creativity, artificial intelligence, and marketing agencies. This is not just another article about AI, but a manifesto, because we believe that the best digital agencies are...
Choosing the best digital marketing agency? Ask yourself these 10 questions first
Choosing a digital marketing agency is a decision that will directly influence your company's growth. You're not just hiring an agency; you're choosing who will help build your brand awareness, define your strategy, and transform business objectives into results. However, with so many agencies on the market, it's natural to wonder: how do...
The biggest mistake in lead generation? Following a different path for each channel.
Most companies believe that the problem with lead generation lies in a lack of investment. In reality, the problem is often something else: the different digital marketing channels don't work together. It's common to find companies with an agency managing social media, a freelancer responsible for the website, an in-house team creating content,...
In conversation with AKA People: the impact of the new recruitment laws
From June 7, 2026, the European Pay Transparency Directive will come into effect, a measure that aims to promote greater pay equity and help reduce the gender pay gap. We spoke with AKA People , a specialist in recruitment and talent management, to understand what is changing, what companies should start doing today, and...
The 2026 World Cup on the Horizon: How Brands Can Take the Field (Without Scoring an Own Goal)
Every four years, a curious phenomenon occurs: people who have never watched a full football match become experts on tactics, referees, and team selections. Balconies fill with flags, Instagram feeds are full of armchair coaches, and brands go into championship mode! So, if you're thinking of using the 2026 World Cup to...
