It’s worth remembering that investment in digital marketing goes beyond sales. In other words, all conversions must be achieved with a clear and defined marketing strategy!
We’ll see below that investment by companies in digital communication channels continues to grow and doesn’t tend to diminish, especially if we take into account the innovations that are emerging, such as Metaverse for example.
“Research carried out by the CMO Survey showed that investment in digital marketing represented 58% of companies’ investment in 2021. This means an increase of 15.8% in investment in this type of marketing compared to last year and the forecast is for an increase of 14.7% in 2022. In the same vein, the marketers surveyed report large increases in revenue gains (11.1%) and profits (10.4%) after revenue gains of just 0.3% and profit gains of 2.6% in February 2021.” – R7 News points out.
How can the investment be justified?
The most accessible way for a new customer to get to know your company is through the public opinions shared online. To corroborate what we’re saying, we present this recent news item: 50% of Portuguese search online before buying in physical stores. If we’re at this percentage when it comes to making purchases, the numbers tend to be even higher when it comes to verifying a company’s credibility based on consumer comments. Therefore, being present in the digital world is now an essential strategy for arousing and increasing customer confidence in a company.
The most widely used digital marketing tool was Google Ads, followed by Facebook Ads. To corroborate these tools, working with digital influencers is an option and was sought out by 74.3% of the companies that took part in this survey. The CMO Survey indicated that of these, 82.4% cited improving the company’s image and customer engagement. Financial investment in areas related to digital marketing is constantly evolving: affiliate marketing, multilevel marketing proves some of these trends as well as the use of social networks to promote Brand Equity by digital marketing.
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