Did you know that, on average, the Portuguese spend 93 minutes a day on social media? This means that, on a daily basis, you have the chance to increase your customer base exponentially. That’s why it’s essential for your business to be present on these platforms and to develop specific strategies for retaining new customers.
If you don’t know how to sell on social media, then you’re in the right place. Today, we’re going to give you 3 sure-fire tips to boost your sales on these online platforms.
Tips for selling on social media
Believe me: social networks can be your business’s best friend. As well as being free, they have specialized tools to help sales (such as Facebook Shop), increase the company’s proximity to the public, promote the sharing of opinions about the product and the business, allow advertising with a global reach and help build a strong and credible presence on the internet.
- Creating useful, quality content
It’s no use spending time talking about your company, creating content aimed exclusively at sales or promoting only your latest products if your followers aren’t interested! This is a golden rule for social media management. Never forget that the people on the other end are PEOPLE. That’s why it’s essential that your content marketing strategy meets what people are looking for, always responding to their needs.
Use the 80/20 rule. This Pareto’s Law, as it is formally known, works perfectly for social media management: 80% of the content should contain useful and relevant information, disconnected from the product and service offering; and the remaining 20% should focus on your brand’s operations, promoting your goods, promotions and other commercial strategies.
- Respond to customer comments and queries
We all like it when a brand responds to our comment – whether it’s to clear up a doubt or as a joke. So why not do the same for your own business? Community management, as it’s called in Social Media, creates a very close relationship with the end customer and improves the B2C (Business to Consumer) relationship.
Responding to comments and answering questions, either on the public page or via private message, is an excellent way of paying attention to your customers. So take a few minutes out of your day to check your Page, as this will bear a lot of fruit for your business.
- Having a coherent visual identity
Have you ever been browsing a social network and, at a glance at a post, known exactly which company the image belongs to? This happens when a brand has a strong, coherent and uniform visual identity. This means that the content and design of the post are in harmony with the brand: the message, the colors, the font and much more.
So always take your company’s Brand Manual into account when you start producing your digital content. Create Call-to-action (CTA) on your website, you’ll be able to impact your followers even more when they access each publication you promote on your pages.
These are three fantastic tips that will help you sell on social media. Try (re)organizing your strategy and analyzing the results you achieve. And never forget that it’s important that, as well as focusing your business on numbers and orders, you also focus on the people who follow you and the image you share online
Looking for more tips on this topic? Then stay tuned for the next Blog Up We Go.
