Summer is a time to rest, relax and disconnect from routine. Everything becomes calmer: the days, the traffic and the commitments. Well, almost everything. There are practices that cannot and should not calm down: the social media management in summer. Even if you think it’s normal to be careless when posting on social media, don’t be fooled – it’s one of the biggest mistakes you can make! The sun and the terraces are calling us all, of course, but so are digital channels.
Social networks need constant content
Even though many companies are taking a break, social networks are still active in the summer! Even if your followers are on vacation and perhaps more disconnected from the internet, remember that they expect you to be proactive at all times.
That’s why, your online presence needs to be constantso as not to give the impression of neglect during the summer months. From your followers’ point of view, it’s not nice for them to rely on your frequent posts all year round and then suddenly see a drop by half, is it? With so much heat out there, remember to freshen up your online content, too.
Quantity and quality
On the other hand, there’s no point in keeping up the number of weekly posts if, during this period, their quality is negatively affected. Totally counterproductive! Always offer content that adds value to your company and maintain quality standards throughout the year. Present the same type of content (or even innovate!) so that you never disappoint those who follow you and like your posts.
Publishing less doesn’t mean you’re wasting time, as the pace slows down, why not take the opportunity to find a new look for your publications?
Maybe even including a pattern in your feed or frames that link together!
Managing social media in summer
1. Schedule publications
To help you through these months, think about schedule posts in advance to engage your followers. This way, you’ll not only always have your content up to date, but you’ll also be able to work around the absence of employees who are on vacation. There are many useful tools for scheduling posts on Instagram, Facebook, Twitter, LinkedIn or other sites where yorperate:
These tools have a free plan and can even become your best friend all year round. They are very intuitive, practical and can even provide you with performance reports.
2. Digital marketing agency
Although fantastic, these applications won’t do everything for you. They are only effective for planning content; not for creating it. So, to combat this small (but huge!) issue, you can choose to make a social media management contract in the summer – for two, three or four months hire a digital marketing agency to create, produce and publish online content for you. Video, image, text or whatever you think is key to your communication strategy.
Conclusion
Digital communication always needs noise. Even if companies are at half gas, social media can never be allowed to rest. Even if your business is seasonal, with higher demand during the winter months, don’t disconnect from Facebook or Instagram in the summer.
Take some time to program your communication and plan the right content. Who knows? attract new customers…!
Now you know: this summer, never forget your sunscreen and cooler clothes.
