On September 24 and 25, Up We Go went to Lisbon and attended the SBC Summit, one of the largest international events dedicated to the casino, iGaming and eSports industries. At a conference that is regarded as a benchmark in the aforementioned industries, around 25,000 professionals and more than 450 speakers gathered, and we couldn’t have been happier with the experience. It was an intense two days, full of enriching experiences and a unique opportunity to exchange knowledge with top specialists. We are convinced that we witnessed discussions that will shape the future of the sector, and the recognition couldn’t be greater.
In addition to all the lectures and moments of networkingthe event also stood out for its dynamic and interactive atmosphere in the exhibition area. Here, there were over 600 exhibitors presenting the latest industry news and, at the same time, providing us with plenty of fun moments that allowed us to relax between conferences. Divided into thematic zones, the exhibition also offered an immersive experience that made it easier for us to navigate between the different themes of the SBC Summit.
But what did we learn over these two days? We have a lot to tell you!
Day 24 – The future of casinos and cryptocurrencies at SBC Summit 2024
O foco do primeiro dia foi, maioritariamente, para o impacto das cryptocurrencies nos casinos e para as inovações que prometem revolucionar o setor. Entre as várias sessões e conversas que tivemos a oportunidade de acompanhar na SBC Summit, a discussão “Navigating the Frontier: Crypto Trends, Bonuses, and Innovation in Casinos” foi uma das que mais nos cativou. Os especialistas debateram as as cryptocurrencies estão a abrir novas portas aos casinos online, apesar das barreiras regulatórias que ainda existem.
The growing role of interactive games, such as Aviatrix, which introduce NFTs and give players greater control over their game, was also discussed. Innovations like this contrast sharply with traditional methods, promoting greater interactivity and a completely different experience for each player. They particularly appeal to younger generations who, with the growing evolution of technology, are increasingly looking for immersive and personalized experiences.
In addition, the panel of experts raised several pertinent questions about the traditional bonuses offered by casinos, considered outdated by many of the speakers we had the chance to hear. Also the need to integrate elements of “gamification” and explore partnerships with popular games in the community gamingthis was highlighted as an opportunity to renew offers and attract new audiences to the sector.
On the other hand, the cryptocurrenciescryptocurrencies, as well as their regulation, were also a hot topic of conversation among all the experts at the SBC Summit, something that delighted the audience, as it was one of the themes on which the conference promised to focus. Despite all the challenges of regulating cryptocurrencies, the experts present agreed that their adoption by casinos is a trend that is set to continue in the future, and that they have great potential to transform the sector.
Day 25 SBC Summit – Digital Marketing and the Power of Personal Branding
Finally, the long-awaited second day of the SBC Summit arrived and we have to admit that this was the one we were most looking forward to, as it focused on digital marketing, as well as emerging trends in the world of affiliate and personal brand building. So, as big fans of digital marketing as we are, you can imagine how excited we were for what was to follow. On this day, we had the opportunity to attend several talks that reinforced our idea that it is super important to create an authentic connection with our audience, something we have been applying consistently in the strategies we develop for our clients.
One of the presentations that struck us most was that of Tony Hawk, a true icon in the world of skateboarding and entrepreneurship, who shared his journey in building a solid and genuine personal brand. In his talk, Hawk stressed that the key to a successful brand lies in authenticity, reinforcing that, regardless of creative marketing strategies and brilliant ideas, the key is to maintain the essence and true connection with the public. A lesson that we believe is crucial in our beloved world of digital marketing, where trust and transparency are the pillars of any successful brand.
De seguida, tivemos o gosto de assistir ao painel “SEO for Affiliates – The New Bag of Tricks”, uma conversa extraordinária que trouxe insights on the future of affiliate marketing. In this moment of sharing at the SBC Summit, video was unanimously highlighted as one of the most powerful tools in the coming years, above all because it is an effective way of attracting and, above all, retaining users’ attention… And we all know how difficult it is to achieve this nowadays. This point is particularly relevant for our content strategies, as it confirms the need to invest in multimedia formats in order to maximize the impact of the marketing campaigns we think up for our clients.
After Happiness Campanother event full of new experiences for the whole team!
Our participation in the SBC Summit 2024 was an enriching experience that allowed us to better understand the latest trends and innovations in the digital marketing, cryptocurrency and iGaming industries. We left the event full of new ideas, tools and, above all, a lot of strength and energy, which will certainly help us continue to grow and support our clients in building an online presence they can be proud of.
