January is one of the most important months for businesses, especially digital ones, as sales are a huge incentive to buy. However, with so many brands online, it’s crucial that you distinguish yourself from the competition by applying the best strategies for your business and avoiding the most common mistakes.
The best digital marketing strategies for sales
It’s important to realize that not all strategies can (or should) be applied to every business. What’s more, the suggestions we’ve given you are marketing resources, not financial ones, so do your sums before making promotions!
Exclusive and advance sales
There is no stronger desire than the feeling of restriction. By communicating an exclusive sales moment to your customers, you are making them feel unique. As well as boosting sales, this strategy is a way of repaying your customers for their preference and making potential customers want to become just as special.
Retargeting or remarketing
Remarketing (or retargeting) actions present potential consumers with items they have already shown an interest in, while they are browsing websites and social networks. If the consumer was already interestednow with the added benefits of upsells, what do you think will happen?
Sense of urgency
You can add a sense of urgency to the products on sale with a “time trial”, “limited editions”, “free delivery today”, “today only: when you buy this product, you get a 5% discount on another product”, among many others.
These additional advantages have a very positive response from consumers, neuromarketing explains why – take a look at our previous blog post. An added value is to analyze the Sales Funnel and see if your consumer is being led through all the pre-established stages.
Cross Channels
If you already know exactly where your audience is, you can move on to the next point. If you're still not sure, use multiple channels to reach more people, namely, various social media platforms, WhatsApp, email marketing, influencers…
Learn from the past
What sold the most in the previous year?
What was the feedback from consumers?
Is there a specific product that has more views but not as many completions? What product sets you apart from the competition?
Which products have the greatest scope for price reductions?
Are any of the products going to be discontinued?
The answers to these questions will give you valuable information to define what you are going to do and how you are going to do it.
Follow-up
Unfortunately, most of the time, the buying process ends when the customer receives the product. This is a huge mistake, since it’s cheaper to retain customers than to win new ones.
You can start by creating an attentive and genuinely helpful follow-up process by sending a thank you email, asking for feedback, offering tips and sending a promotional code for complementary products.
This tactic is not only useful during sales, but the truth is that at this time customers are more inclined to buy again.
What not to do
Knowing what not to do is just as important as knowing the secrets of digital marketing strategies, because even if you put all your efforts and resources into activating the best campaigns, if you don’t pay attention to the following points, the result could be the opposite:
Technical issues
Consumers will have no patience for website errors, especially at a time when the competition is fighting for their attention.
Eliminate unnecessary processes, anticipate possible problems, run tests and avoid giving off a sloppy image. Don’t forget: if the user has a bad experience, they won’t come back.
Honesty
The company’s reputation is at stake, so don’t advertise a 90% discount if you only have one item at that price, especially if it’s already sold out… Similarly, don’t say an item is on sale if it was cheaper last month. Also, don’t make claims you can’t back up, and don’t make promises you won’t be able to keep.
In general, common sense reigns, be clear and transparent.
Saving on what you shouldn’t
The huge competition for customers’ attention, especially in the digital market, means that you have to present yourself carefully at all levels. For example, your nephew probably knows how to take good photos, but does he know how and does he have the equipment to do product photography?
We understand that budgets are more thoughtful these days, but that doesn’t mean making bad choices.
Now let’s sell! And lots of it!
