No-no-no or oh-oh-oh? Do consumers want to see Christmas campaigns this year? How do you market in the age of COVID-19? Will there be any Christmas shopping?
If there’s one season that can’t be beaten, it’s Christmas. In fact, how many times have you heard or read that Christmas isn’t a date, it’s a state of mind? We’ve written this article with that in mind.
Let’s start by answering the question posed in the title: yes, there is room for marketing! This pandemic won’t destroy Christmas, it will just make it different! And “different” isn’t necessarily a bad thing; on the contrary, it could even be an opportunity to engage new customers…
Will there be Christmas shopping?
The continuous increase in online shopping caused by the pandemic may be the right time to launch digital communication.
Keep in mind that, as we expected, spending on Christmas shopping is expected to fall this year. We don’t want to discourage you, quite the opposite!
Now, if shoppers are online more than ever and will be more selective in their spending, you have to be precise.
How do I market this Christmas?
Well, first buy a red hat, hire some magical reindeer and some lovable elves… ? Just kidding!
There are a few things you’ll need to pay more attention to:
1. Planning
Yes, we always start with the same tip, and we could quote a series of sayings like “an idea without planning is just a dream,” “failing to plan is planning to fail,” “plans are nothing, planning is everything”…
2. Plan Ahead
Unlike in recent years, this Christmas shopping won’t be done at the last minute, as online shopping requires time to ensure delivery. So whatever you’re going to do (online or in your physical store), do it in good time, get ahead of your competition, and captivate the customer early on.
3. Offer more value
Offering more value doesn’t just mean giving discounts, but providing an extra treat, for example: extending the return period; offering free gift wrapping; adding a Christmas card to the purchase…
4. Promote
Buying paid online advertising isn’t an expense, it’s an investment! Facebook, Instagram, and Google are key allies in helping potential customers discover you.
Start with a small budget and test until you achieve the results you planned.
5. Influencers
Everyone wants to be like them! It’s therefore natural for influencers’ posts to spark consumers’ desire to shop for Christmas.
What’s more, influencers are real people who use or try the products, giving buyers greater confidence, in other words, they’re more effective than reviews.
What’s more, they’re a more cost-effective solution; for example, it’s cheaper to hire several micro-influencers than a celebrity. Platforms such as Brinfer help you with this task.
6. Don’t be depressed
Family, joy, peace, gifts, sweets… None of these words are negative, right? More than ever, your audience will need comfort and a reason to smile!
7. Balance
Fun content or emotional stories? This is one of the big questions that all marketing departments (including ours) struggle with. Our suggestion is this: strike a balance between your festive optimism and sensitivity to the fact that we’re in the midst of a pandemic. Overall, less is more!
Take advantage of Christmas to boost your business’s visibility and, of course, your sales. Spread the Christmas spirit and your brand across the digital landscape!
Oh oh oh…
