Nowadays, it’s impossible to deny the power of social media to promote and raise the profile of any brand. Even if your business offers a fantastic good or service, it will have little reach if you don’t investing in social networks. However, some people think that hiring a social media service requires a lot of investment, but they couldn’t be more wrong. In this article, we’ll give you tips on how to manage social media on a low budget.
How to manage social media with a limited budget
If your company has a low budget for social media, don’t worry – there are plenty of tips we can offer you to help you promote your project online. Here are some options for content and strategy:
1. Recycle content already created
We know that maintaining constant content production can be a very stressful task, so it’s important that you know how to take advantage of (and reuse) previously created content, using the strategy known as “reusing content”.
So you can use a blog article you’ve already written and turn it into several social media posts. You can do the same with content created for an eBook or a newsletter. All you have to do is adapt the copy and image for social media and there you have several posts!
2. Free image banks
Who said you had to subscribe to a bank of professional images to have good visual content? In fact, there are countless websites that offer free stock images with free usage rights. Discover the 5 free image banks we use at Up We Go.
3. Less content with more quality
In this case, and in so many others in our lives, “less is more”. In this tip, we suggest you invest your time in creating high-quality content: useful, authentic and informative; that offers practical solutions to your followers’ doubts and questions; that focuses on people’s interests; and that uses impactful visual elements.
Remember: good content published once a week has a greater impact (and better results) than poor content published every day. It will also be a plus to get your keyword right. So keep this rule in mind when you start programming your content.
4. Outsourcing the service
Which is more economical for your business: paying two salaries, the social media manager and the designer, or outsourcing the service to a digital marketing agency? Have you done the math?
Often, given companies’ low budgets for investing in social media, it’s much cheaper to outsource this task to external specialists on a monthly basis than to hire more staff for your company. If you have any doubts, ask us for a quote and compare for yourself.
5. Use free tools
Another fantastic tip is to use free social media management tools. Each platform will have its own purpose, so let’s organize each one by name and description:
- Swonkieschedule publications and generate analysis reports
- BuzzSumo: see trends and topics with the most “Buzz”
- Easellycreating infographics
- Tagdef: explains the concept behind a hashtag
- All-Hashtag: finding the best hashtags for a keyword
These five pieces of software will be a great help when it comes to creating content for social networks. And because they’re completely free, they’re perfect for limited marketing budgets.
According to Vertical Responseaccording to the American email marketing company, the most time-consuming factor in social media management is “finding and publishing content”.
So we suggest that you pay attention to our tips and adopt them in your social media strategy. This way, you’ll be able to optimize your time and guarantee very effective results on these online platforms.
