With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we’ve come up with 10 marketing strategies for Christmas.
In a completely crowded market and in a context of loss of purchasing power, motivated by economic inflation, the Christmas season can keep many micro and small businesses afloat and, what’s more, sustain their competitive position in the long term.
Conversions at Christmas are the goal, but to achieve this you’ll have to make your audience aware of your products in advance and ensure that they’re at the top of their minds when it comes to buying.
1 – Perceba o Mercado
A practical and very low-cost tip is to talk to those who know your product best – your customers! Take your email list and send out a questionnaire that will help you get useful information.
Also, understand what went well last year on your websit: how they reached you, what sold the most and what words were used to find you, in order to plan this year’s strategy.
If you have a budget, you can and should talk to an agency, like oursin this way, you can deepen your market research and find out, for example, which channels your audience is on and which keywords to use to reach them.
2 – Invista no Website
The user will create an opinion about your products in seconds, based on the experience they have when opening your website. So it’s time to update the website on two fronts:
- in the backoffice to ensure that it meets the requirements of the Google search engine and therefore appears when your products and services are searched for;
- in the front office to promote the spirit of the season, for example by creating new Christmas banners.
3 – Send Campaigns in Advance
You probably already have an idea for creating Christmas packs and promotions, but don’t wait until December to do it. Create marketing automations that allow you to impact leads in their various stages of the sales funnel. That way, you’ll win over everyone: those who anticipate purchases and will love receiving content in advance, and those who leave it to the last minute because they’ll remember your emails (and the incentives you’ll give them).
Nem o Pai Natal começa a trabalhar em dezembro…
4 – Prepare as Social networks
It’s October and store windows are already fully decorated with Christmas elements. If this happens in physical spaces, shouldn’t it also happen in digital ones?
In Decemberno one can stand the sight of pine trees, Santa Clauses and French toast, but in October and November this imagery is very welcome. Start right now with 3 tips for selling on social media ou 5 low-budget solutions for social networks.
5 – Agende Contentss
With these foolproof digital marketing tips for Christmas you’ll be full of work in December, so don’t put off until tomorrow the publication you can schedule today! Create a publication calendar, develop the text and image and schedule it.
However, this doesn’t mean you have to give up on social media, you have to follow up frequently and respond to all messages and comments, but you’ll see that your job will be easier.
6 – Chat no Website
Whether it’s WhastApp or Messenger, having chat on your website is very important at this time. Leads have lots of questions, such as “will it arrive in time?” or “how soon can I exchange it?”.
How are you going to answer everything? Create messages with questions that your potential client might ask and their answers. Then just automate them!
7 – Take Christmas Photos
If you're thinking of using stock photos, choose them carefully. Not only will they likely fail to convey the essence of your product or service, but your competitors might do the same…
If you have products, high quality Christmas photos are a must! A Curata, with whom we often work, is an expert in creating the christmas mood in their sessions.
8 – Dinamize Cross-selling & Up-selling
One of the advantages of Christmas for retailers is that visitors are more inclined to spend a little more to make a splash when opening presents.
Imagine a wine store, the merchant can:
- boost the cross-selling strategy by creating a pack (the traditional basket) of wine and adding chocolate and nuts;
- encourage an up-selling strategy by suggesting that the visitor opt for a premium bottle of wine instead of a normal one.
In both cases it’s selling more!
9 – Turning Your Products into Christmas Gifts
You don’t have to change the packaging or the product itself to give it a Christmas look. Sometimes a few stickers or cards make all the difference. And actions as simple as offering the wrapping (in recycled paper, of course!) or a bow will melt the consumer!
10 – Espalhe a Magia do Natal
Embrace the true Christmas spirit in your contacts and publications, which will make your content more human and authentic.
The 10 infallible marketing strategies we’re presenting today are not only valid at Christmas, but the truth is that they carry more weight at this time of year. Don’t forget that an isolated strategy can’t work miracles, especially if you’ve only just entered the digital market and are competing against the fierce investment of the big companies.
Since this content is about Christmas, we promise you a digital gift if you decide to give your business a boost with us. contact us!
Oh oh oh!
