In the last blog post we discussed the main marketing trends for 2025 and today we focus on those who activate these campaigns: marketers.
What skills will be expected of a marketer in 2025? In this article, we’ll tell you the 5 fundamental requirements to thrive in the marketing sector, in terms of skills and tools, to create campaigns that have an impact at all levels.
Marketer is Proactive
Marketing is constantly evolving because we as customers, consumers and users of services, products and tools are more aware and have more access to information, even without looking for it.
Thus, marketing at its most complex level is not about reproducing trends, but about being proactive, being one step ahead of what is already happening. The difference is between imitating and creating!
Marketer Studies
By fitting into different spheres (social, economic, financial, environmental, political, among others), marketing is one of the sectors that changes the most. Therefore, one of the 5 fundamental requirements for being a good marketer in 2025 is to study constantly.
Workshops, tutorials and digital courses are extremely important for learning new skills, tools and, above all, challenging your mind to think differently.
Studying doesn’t always mean receiving a certificate; being in different groups, platforms, forums or even reading newsletters are ways of keeping up to date.
Marketer Likes People
It is important that we take into account the main pillar of marketing which, for UpWeGo, é the customer. The client is different, carrying heavy social and behavioral baggage. In fact, it’s been more than two years in almost total exile from socializing – or at least with distancing restrictions – so people want to communicate.
That’s where good marketer for 2025: this one is truly concerned with people’s needs, because I like them, and this can be seen in their dedication and proposals.
Ability to empathy, psychology, neuromarketing and analysis are fundamental to our profession.
Marketer Loves Information
In order to study people, brands, markets and results, the good marketer of 2025 knows that they need constant information.
However, with the number of communication channels and platforms, it tends to be difficult to keep up with and manage so much content. Therefore, the efficient and effective organization of all information is of the utmost importance, this link gives some tips for building a real data center.
Marketer is Technological
Yes, marketing and technology go hand in hand. The truth is that people don’t get carrier pigeons with advertising!
Technology has the ability to enhance the various processes, facilitate communication within the team and with the client. A recent article presents the the main tools and technologies that marketing teams use on a daily basis:
2025 will be a year of prosperity. More than a wish, that’s what we envision.
Good luck and good work to all marketers!
P.S.: If you meet all these requirements and are looking for a team to grow personally and professionally, talk to us.
