The catchy choruses of Taylor Swift’s songs can’t get out of our heads, especially now that there’s talk of her coming to Portugal and we felt we had to do something about it.
Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor Swift on our toes by basing ourselves on her songs.
In this blog article, we dive into this world where Taylor applies her creativity (and, for that matter, her entrepreneurial acumen) to marketing strategies using some of her songs as inspiration.
We’ll see how you could use these iconic songs to promote brands and products, captivate audiences and create memorable campaigns.
“Cruel Summer“
We know that brands often go on vacation and can slack off on social media. However, it’s one of the times of year when people use social media the most, either because they have more time or because they spend more (due to the vacation allowance).
Now, knowing Taylor Swift’s personality, we believe that she would pick up on the energy of “Cruel Summer to make a fantastic campaign, where the brand I would be working on would be valued.
“Love Story“
It is "essential" for brands to touch people's hearts and minds, making them fall in love with the brand. This is achieved through storytelling… which, in turn, thrives on the very passion of a love story.
We believe that this romantic ballad would inspire Taylor Swift to create a campaign that tells the story of a brand, highlighting its origins, values and commitments, using indispensable customer feedback to make even the coldest of CEOs cry.
“We are never getting back together”
When a client gets upset with an agency, there’s no going back… or is there?
This catchy and cathartic song could inspire Taylor Swift to launch a bold and innovative campaign. In this strategy, she could leverage the concept of "breaking" with market norms and present a completely new approach to win back customers who seemed lost.
“Shake it off”
Differentiation is needed! And maybe that’s why Taylor Swift stands out in the pop world.
If you expected to do the same as everyone else and succeed, it would be impossible to succeed! Sometimes you have to “Shake it Off to their marketing strategies, so this music would be used, we imagine, in the middle of a desert of ideas or a creative void.
From there, new concepts would certainly be conceived, as only she knows how to create.
“I can see you”
Perhaps some marketing managers have already used the song "I Can See You" as a metaphor for the importance of brand visibility in a competitive market.
When a brand is well regarded and recognized by the public, it becomes visible to its potential customers and can really stand out among its competitors.
But back to Taylor Swift the marketing manager! By applying this song to the context of brand visibility, Taylor could develop creative campaigns to increase a brand’s presence and recognition on the market.
“Timeless”
Just as the song "Timeless" evokes feelings of simple beauty and emotional power, we can link these to timeless design, which emphasizes clean lines, classic shapes, and an elegant aesthetic. Taylor could potentially promote products that embody this principle, highlighting how beauty remains timeless as the years go by.
“Long Live”
Immediate success is the wish of every business that starts up. This is because it is often seen as a sprint rather than a marathon.
In fact, the likelihood of achieving immediate success is slim, so only a small proportion of those who start their business manage to maintain that success.
But if yorpt for an initial growth strategy, supported by a well-planned and even better executed marketing strategy, the success and life of that company will become distant and prosperous, just like in this Taylor Swift song.
“Blank space”
There are gaps everywhere. In fact, that’s where marketing can come in. In the empty space where creativity can grow.
We believe that marketing manager Taylor Swift could be inspired by this song to fill in the blanks that her clients haven’t been able to fill in yet and try to come up with the words that need to be written or the right audience to reach.
“Foolish One”
We don’t know if it was listening to someone talk about music without really knowing what they were saying. Well, these people also exist in marketing… or outside of it. They even say that marketing is just posting photos on social media. As we all know, it’s much more than that. And only someone foolish could say otherwise.
Perhaps this song would help our marketing manager to deal with criticism.
“Back to december”
It’s impossible not to associate December with Christmas in the context of marketing. After all, this is when some of the best marketing campaigns are created and where the best results are achieved. The magic of solidarity and togetherness that comes with the Christmas spirit also brings with it the generosity of those who consume, so this is one of the ideal months for the brand to be promoted even more.
So it’s only natural that our marketing manager, Taylor Swift, should be inspired by this song when she’s about to prepare a Christmas campaign for one of her clients.
“I knew you were trouble”
When the images sent in aren’t the best quality, the designer has to step in to save the day and be our hero.
Taylor Swift, the singer-songwriter, didn’t make this song with that in mind, but our marketing manager may well reinforce her feelings of gratitude towards her designer when she hears it.
“Begin again”
Another of the fundamental aspects of marketing is rebranding. It’s a fresh start for the brand, erasing the past and starting from scratch with a new, updated identity.
Taylor Swift, our marketing manager, can precisely use this song as inspiration when she’s tasked with breathing new life into a client’s brand.
The reader can also start again and read the article from the beginning in order to reinforce the inspiration they may need to start a new chapter in the life of their brand.
Get inspired by the songs of our very own Taylor Swift… and the Up We Go.
