The title might sound a bit “Portuguese”, as if we’re going to give you tips on how to comply with the measures imposed to contain the pandemic. Well, that’s not the case at all. Instead, we’re presenting you with tools to keep your business running even if you’ve been forced to close.
This publication answers several questions that are on the minds (and hearts) of those responsible for micro-enterprises and local businesses, such as:
– How can a local business adapt to the digital market?
– How can you combat the effects of the pandemic on your business through marketing?
– How can you keep moving forward while being forced to stay put?
5 Ways to Keep Your Business Running Without Spending a Dime:
- Update your website
- Improve your social media presence
- Integrate Google Analytics
- Talk to customers
- Maximize Reviews
1. Update your business website
Start by clearly stating where your business stands regarding Covid-19: do you have new hours? What measures have you implemented? Do you require appointments? Do you hold virtual meetings?
Use the header to ensure everyone sees the new information.
Now that you have time, review all the content, analyze page views, and update descriptions and photos. Put yourself in your customers’ shoes and go through the website: analyze it carefully and make changes. Make your website responsive.
2. Improve your social media
We already know that the excuse used to be “there’s no time.” Now that you have time, there are no excuses for not dedicating yourself to social media.
Choose the right platforms for your products, create a plan, improve descriptions, post photos, encourage feedback, respond to all comments and messages, and share your pages in groups and forums. Strengthen your B2C (Business-to-Consumer) relationship.
What will you post once the deal is closed?
Posting is only a small part of managing social media, but check out our blog post on this topic
.
By optimizing your content on social media, you increase the likelihood of being recognized as relevant, thereby boosting your visibility.
3. Integrate Google Analytics
There’s nothing more important than knowing what users are doing on your website, which is why the free Google Analytics tool is an important ally. You’ll discover metrics you didn’t even know you could track.
You don’t need to be a technology expert to do this; you can follow these step-by-step instructions on how to integrate Google Analytics.
4. Talk to customers
Talk to customers, be honest yet positive, and friendly yet professional, whether via email, social media, or a blog.
By starting a dialogue, you’ll show your customers that you’re still active and thus stay top of mind. Note that we said “dialogue” and “conversation”, in other words, it’s a two-way street! Listen to what consumers have to say, respond, and use that feedback to improve.
If you put your communication on hold, customers will most likely assume that you’ve gone out of business, and the competition will take your place.
5. Maximize Your Business Reviews
If there is a duty of care, it means there is free time and a need to fill it. This is why people are so receptive to requests to write feedback and make recommendations on Google, social media, or websites.
If you don’t already have a testimonial page on your website, now is the time to create one, since product pages with 5 reviews are 270% more likely to result in a purchase
compared to pages with 0 reviews.
In addition to staying present in your customers’ lives, you expand your network of potential customers and build trust in your business, since it’s real people talking about it.
Why should you follow these 5 tips? We’ve already explained that the internet is the gateway for millions of consumers who, due to the pandemic, are at home and have more time to engage with brands online.
The pandemic may have had a negative impact on you, but remember:
