Marketing 2025: What to expect, trends and relevance for adopting a proactive stance towards the competition.
2025 brings with it new digital marketing trends that you need to be aware of and, more importantly, anticipate. In today’s article we look at the new features that will allow you to make your brand stand out and make your communication relevant to your target audience.
Artificial Intelligence (AI)
Artificial Intelligence has revolutionized marketing, enabling advanced data analysis, personalization of campaigns and instant interactions through chatbots. This technology enables more effective strategies, although it is essential to maintain an ethical balance in its use, respecting consumers’ privacy.
In addition, it has revolutionized the field of design, since it also exists in the form of generative tools, which are becoming increasingly common as a way of generating a basic visual complement that can later be worked on by a designer.
Micro influencers (Influencers Marketing)
We’ve already touched on the power of influencers, whose market has conquered a huge audience 460% appreciation of financial capital in recent years.
It is no coincidence that this is our first topic, as it is expected to continue to grow.
If you have a reduced budget it’s normal that you won’t be able to afford the cachet of the best-known social media figures. On the other hand, these personalities communicate to a generic audience. Micro-influencers, on the other hand, are perfect for well-defined segments, can accept product exchanges and can help represent your brand to the right audience.
80% of marketers say that influencer marketing is effective!
Generated Content
Generated content means “generated content” and refers to all the photographs, videos, tweets and social media posts created freely and spontaneously by users.
When we have questions or want advice, we ask family and friends, in other words, people we trust. It’s the same on social media, which is why this content is so valuable.
Coca-Cola, Canon and Apple are experts in this strategy, as we’ve shown you:
Content produced by the consumer is becoming more and more prominent and, if handled well, increases the perception of the brand’s value and goes further by providing facts (photos, texts, messages) of satisfaction through the users of your product/service. And we believe that a satisfied customer is not just one who buys your product/service, but one who defends you by creating posts on their own Social Networks with your brand’s content.
Apple has own ‘Ecosystem’ of users, who feel different when using an Apple product” and therefore make a point of showing it, i.e. publishing it.
In this context, we also foresee the growth of video content in vertical format, popularized by TikTok, with its distribution by intelligent algorithms.
“People trust other people and not brands – in our channels we introduce people indirectly to the brand through our consumers”
Jensen Baptista – Gestor de Clientes na Canon Australia
In fact, consumers tend to be more easily influenced by those close to them, by their peers. UI (User Interface) and User Experience (UX) professionals can attest to this. Everyone can enter the world of marketing to generate content and thus influence. Some time ago kelly Baron and Pedro Guedes left a series of tips.
Date-driven marketing
The most technical area of marketing, analyzing metrics to plot strategy. Imagine you have all the ingredients to cook, but you don’t know how to do it. This is what happens to most companies that have all the data to reach thousands of users – they just don’t know how to analyze and process it.
We never tire of emphasizing that data is power, but it’s the analysis, the plan and the objectives that make the difference.
Virtual assistants and management software
These virtual assistants are not the future, they are very real! And they make it possible to optimize the time of consumers and companies through software that interacts with customers 24 hours a day, 7 days a week!
Through virtual assistants, commodifies the service for your customer, makes the management of the experience more efficient and achieves a highly “humanized” approach through BOTs.
What’s more, many of them already make use of artificial intelligence, which makes your efforts much more optimized.
Original Content and Authority
We have to point to originality as one of the strong trends not only for 2025, but also for the coming years.
The difficulty lies in being original and authentic with the abundance of content already created. A useful tip is to ask why this brand/company exists? Instead of asking “who do we sell to?” or “how do we sell?”.
After leveraging originality, credibility and authority come with consistency, both over time and in style and identity, across the various channels.
A GIFT FOR THOSE WHO READ TO THE END
NGOs as Partnership Opportunities
One of the marketing pillars for any company/brand is to support a non-profit organization that is close to the essence of the company’s work and values.
Empathy for social causes responds to internal and external marketing needs, but more importantly, we only grow effectively when we look at others with empathy and realize that we live in interdependence.
We hope that these marketing trends for 2025 have motivated you to create new strategies. You already know, if you have any doubts, talk to us!
