Tips

The way brands communicate is changing, and audio has taken center stage. However, producing high-quality audio isn’t always easy: it often requires expensive studios, experienced voice actors, and editing that takes days.This is where ElevenLabs makes a difference. More than just a text-to-speech tool, this platform uses generative artificial intelligence to create...

When launching or scaling an online store, choosing between Shopify and WooCommerce is one of the most common dilemmas entrepreneurs face. As two of the best-known e-commerce platforms on the market, they each offer distinct approaches that suit different business profiles and technical requirements.  For small and medium-sized businesses, the choice goes far...

E-commerce is currently one of the fastest growing sectors. One of the key strategies for success in this industry is to make the whole process credible for potential customers. This means giving consumers the closest possible idea of what your products offer through the screen, and this is where the product description...

A well-designed satisfaction survey is an opportunity to understand exactly what’s happening on the other side: what worked, what was frustrating, what could have gone better, and what made the customer think, “Yes, this is where I want to come back.”  And in a market where everyone is competing for the same attention,...

Currently, the world of business-to-consumer (B2C) marketing is grappling with a persistent question regarding the effectiveness of influencer marketing: Is it effective to partner with B2C influencers, whether they have many or few followers?  Recent research has examined this question by looking at the entire influencer marketing funnel, from social media engagement to...

In the rare case that you have a monopoly, you don't need to keep abreast of what your competitors are doing (they don't exist in the first place). Otherwise, there's an urgent need to understand what other companies in your sector are doing and also to know how to analyze the competition....

Long (long) gone are the days when Google was just a revolutionary search engine. Today it's much more than that and can help you leverage your business with various tools. In this article, we've chosen the 5 most important Google tools that are part of our arsenal.   Workspace O Workspace (or G Suite for...

Giving out a phone number is no longer so simple. Especially if you are a trader or service provider. In fact, due to the entry into force of the DL 59/2021will be obliged to comply with the new rules on the provision and disclosure of telephone lines for consumer contact.   Rules for disclosing...

With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we've come up with 10 marketing strategies for Christmas. In a...

We want to share with you the huge revolution of Artificial Intelligence in marketing and how the human factor is the real secret to your brand's success! Table of ContentsThe artificial intelligence revolution has already begun.From slowness to "it should be done by now"!AI doesn't take away our work.Ominchannel, personalization and purpose: the...