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If content is king, the podcast is the messenger. In fact, it's a bit more than that, since it establishes an intimate relationship with the audience. This is one of the factors that have led some brands to move towards this format, and it's also one of the factors we'll address in...

When you search for your line of business on Google, isn't your website one of the first to appear? Worse still, doesn't it appear on the first page of Google? We have good news and bad news. The bad news is that your site is probably a long way from having the...

Summer is usually associated with a period of declining sales... unless you're an ice cream seller. In fact, consumers are expected to spend more time away from home, which may mean that they are not as connected to their devices. In fact, globally, July is usually the least profitable month for e-commerce, with...

Three of the world's biggest technology companies have said they are working together on a future without passwords. In fact, the Apple, Google and Microsoft may no longer require passwords from next year. The initiative came from FIDO Alliance, an association that aims to promote and develop authentication standards that help combat password "dependency",...

Among the new features emerging on social networks at the start of the year, Google's YouTube couldn't be left out. It's a fact that YouTube is the largest social network for videos and content on the most diverse subjects, with a presence in more than 75 countries. And in the current marketing trend...

It's worth remembering that investment in digital marketing goes beyond sales. In other words, all conversions must be achieved with a clear and defined marketing strategy! We'll see below that investment by companies in digital communication channels continues to grow and doesn't tend to diminish, especially if we take into account the innovations...

The Meta group's social network is preparing around 5 improvements for this year, check out below what will be different, and it's no small feat! For now, we can say that in 2022 there will be important changes that will alter the way Instagram is used, both for personal and professional use. Perhaps...

We want to share with you the huge revolution of Artificial Intelligence in marketing and how the human factor is the real secret to your brand's success! Table of ContentsThe artificial intelligence revolution has already begun.From slowness to "it should be done by now"!AI doesn't take away our work.Ominchannel, personalization and purpose: the...

If the Social Media Hackathon, a Swonkie initiative, were a Netflix miniseries, it would have all the attributes of a good production: charismatic characters, technological plot twists, inspiring scripts and a good dose of algorithm drama.For two intense days, the Up We Go team immersed itself in this universe where social networks...

On September 24 and 25, Up We Go went to Lisbon and attended the SBC Summit, one of the largest international events dedicated to the casino, iGaming and eSports industries. At a conference that is regarded as a benchmark in the aforementioned industries, around 25,000 professionals and more than 450 speakers gathered,...