Marketing Strategies

At this time of year you'll read lots of articles about marketing trends for 2025 and what communication tactics to use next year. However, there are times when it's more efficient to stop doing certain actions than to adopt new ones, so it's just as important to know what not to do...

In the rare case that you have a monopoly, you don't need to keep abreast of what your competitors are doing (they don't exist in the first place). Otherwise, there's an urgent need to understand what other companies in your sector are doing and also to know how to analyze the competition....

Long (long) gone are the days when Google was just a revolutionary search engine. Today it's much more than that and can help you leverage your business with various tools. In this article, we've chosen the 5 most important Google tools that are part of our arsenal.   Workspace O Workspace (or G Suite for...

Van Gogh used to say that a painting without a frame was like a body without a soul. We tend to agree. In fact, we can transfer this parallel to the world of digital marketing with storytelling. After all, the story of a particular product is an adornment that sets it apart...

With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we've come up with 10 marketing strategies for Christmas. In a...

In a world where everything happens at the speed of a scroll, communicating at random no longer works.Publishing "whenever", "whatever" and "wherever" is the perfect recipe for just one thing: irrelevance.And this is exactly where the communication plan comes in! Not as a pretty document, but as the force that gives direction,...

It's well known that Instagram tries to follow some of the characteristics of its competitors. After all, the "stories" format was imported (using a euphemism) from Snapchat and, more recently, the "Reels" were inspired (euphemism again) by TikTok. However, while the introduction of stories on Instagram has led to a massive shift away...

A strong digital presence has become essential for any company if it is to grow, retain customers and conquer new markets. The good news is that there are government financial support for small businesses who are investing in digitalization and internationalization. Up We Go, an agency specializing in digital marketing, websites and e-commerce,...

The restaurant sector is increasingly competitive, and having a quality service is no longer enough to guarantee the success of your business. A well-structured restaurant marketing strategy is essential to attract new customers and retain your audience. Competition in the restaurant sector is intense and consumers are increasingly demanding. That's why investing in...

In the context of hotel and local accommodation marketing, online reviews, on Google, Tripadvisor and other platforms, play a decisive role in the success of your business, greatly aiding guests' decisions. A positive review can be the difference between a confirmed booking and a missed opportunity. Knowing how to use these reviews...