Digital Marketing

I'm sure you've used Google's search engine or Google Maps several times to look for a business. In the same way, so have your customers. Google My Business is a free tool from Google that allows you to give your business more prominence in Google's search results by creating a company page. Once the...

Even though text content is important for capturing readers' attention, there is another fundamental factor for creating interaction with the public: the image. In fact, text and image go hand in hand on your website. Both have to be good, surprising and exciting. If one of them fails, your site and blog...

If you're expecting to read about concepts like "blockchain" or "mining," this isn't the article you're looking for... It's even better: we're a few steps ahead, and today we'll explain how you can boost your cryptocurrency business through digital marketing.   The need to stand out There are thousands of options for buying and selling,...

If 2021 had a description, it would be "the year of Online Shops"! That's what today's article is all about: digital product labels on ecommerce platforms. The pandemic was responsible for the increase in companies investing in online stores. For a while, they were the only safe way to sell certain products. However,...

Internal Marketing is one of the most powerful axes of the communication strategy and involves promoting the brand's values to employees, usually the work of the Human Resources Department. Its aim is to increase attachment to the company, building loyalty and, above all, trust in its values and products. This strategy is different...

The title might sound a bit “Portuguese”, as if we’re going to give you tips on how to comply with the measures imposed to contain the pandemic. Well, that’s not the case at all. Instead, we’re presenting you with tools to keep your business running even if you’ve been forced to close. This...

Small and medium-sized businesses are being hit hard by the pandemic and have seen the number of customers visiting their stores drop dramatically, but they still need to sell. Among so many negative aspects, Covid-19 has brought with it the boom in Ecommerce. And now, should you set up an online store? The...

January is one of the most important months for businesses, especially digital ones, as sales are a huge incentive to buy. However, with so many brands online, it's crucial that you distinguish yourself from the competition by applying the best strategies for your business and avoiding the most common mistakes.   The best digital...

No-no-no or oh-oh-oh? Do consumers want to see Christmas campaigns this year? How do you market in the age of COVID-19? Will there be any Christmas shopping?If there’s one season that can’t be beaten, it’s Christmas. In fact, how many times have you heard or read that Christmas isn’t a date, it’s...

There's room for everyone online! However, it's difficult for micro and small businesses to stand out when competition and investment from large organizations are fierce. Today we're writing about best practices and solutions to help small businesses grow in the digital market.     If I’m not going to sell online, does it make sense to...