E-commerce

When launching or scaling an online store, choosing between Shopify and WooCommerce is one of the most common dilemmas entrepreneurs face. As two of the best-known e-commerce platforms on the market, they each offer distinct approaches that suit different business profiles and technical requirements.  For small and medium-sized businesses, the choice goes far...

E-commerce is currently one of the fastest growing sectors. One of the key strategies for success in this industry is to make the whole process credible for potential customers. This means giving consumers the closest possible idea of what your products offer through the screen, and this is where the product description...

If you want to increase online sales and sell more, you shouldn't just create an online store without a strategy. Waiting for customers to buy is not enough. Online sales continue to be a growing global trend. In an increasingly competitive and constantly evolving market, it is essential to go beyond...

The world is increasingly online. If we used to go to shopping malls to "look at stores", today we no longer need to. After all, our browser can be a giant shopping mall, since more than 20 million online stores fit inside. This number is set to rise as businesses take this...

A strong digital presence has become essential for any company if it is to grow, retain customers and conquer new markets. The good news is that there are government financial support for small businesses who are investing in digitalization and internationalization. Up We Go, an agency specializing in digital marketing, websites and e-commerce,...

WhatsApp is a useful communication tool and nowadays, through WhatsApp Business, it is possible to use this application as a way of selling and boosting small businesses. Find out how to sell via WhatsApp and use this tool to communicate effectively with customers! WhatsApp for Business: Boosting Micro and Small Enterprises At Up We Go...

We know that e-commerce has emerged exponentially, allowing companies of all sizes to reach global markets. This reach, however, is not so easy to achieve. There is usually a strategy behind it that makes it essential to create an international e-commerce plan. And why international? Because it's one of the best ways for...

If 2021 had a description, it would be "the year of Online Shops"! That's what today's article is all about: digital product labels on ecommerce platforms. The pandemic was responsible for the increase in companies investing in online stores. For a while, they were the only safe way to sell certain products. However,...

Small and medium-sized businesses are being hit hard by the pandemic and have seen the number of customers visiting their stores drop dramatically, but they still need to sell. Among so many negative aspects, Covid-19 has brought with it the boom in Ecommerce. And now, should you set up an online store? The...

January is one of the most important months for businesses, especially digital ones, as sales are a huge incentive to buy. However, with so many brands online, it's crucial that you distinguish yourself from the competition by applying the best strategies for your business and avoiding the most common mistakes.   The best digital...