Digital Marketing

We're going to devote this article to the fatal mistakes we see most often in digital marketing strategies and which can jeopardize brands. We're not just going to point out the problems, we're going to explain how you can tell if you're making them and how to avoid them.   «In fact, sale e marketing are...

In a world where everything happens at the speed of a scroll, communicating at random no longer works.Publishing "whenever", "whatever" and "wherever" is the perfect recipe for just one thing: irrelevance.And this is exactly where the communication plan comes in! Not as a pretty document, but as the force that gives direction,...

If the Social Media Hackathon, a Swonkie initiative, were a Netflix miniseries, it would have all the attributes of a good production: charismatic characters, technological plot twists, inspiring scripts and a good dose of algorithm drama.For two intense days, the Up We Go team immersed itself in this universe where social networks...

It's well known that Instagram tries to follow some of the characteristics of its competitors. After all, the "stories" format was imported (using a euphemism) from Snapchat and, more recently, the "Reels" were inspired (euphemism again) by TikTok. However, while the introduction of stories on Instagram has led to a massive shift away...

A strong digital presence has become essential for any company if it is to grow, retain customers and conquer new markets. The good news is that there are government financial support for small businesses who are investing in digitalization and internationalization. Up We Go, an agency specializing in digital marketing, websites and e-commerce,...

The restaurant sector is increasingly competitive, and having a quality service is no longer enough to guarantee the success of your business. A well-structured restaurant marketing strategy is essential to attract new customers and retain your audience. Competition in the restaurant sector is intense and consumers are increasingly demanding. That's why investing in...

With the evolution of technology, digital marketing trends for local accommodation are also changing, and they need to adapt in order to remain competitive. In 2025, the focus will be on personalization, artificial intelligence and experiential marketing. Discover the main trends and how to apply them to your business in today's article. How...

Competition in the local accommodation sector has never been more intense. With the growing demand for unique and personalized experiences, it is essential for owners to adopt effective local accommodation management, combined with digital marketing strategies, in order to stand out in the market. In this article, we explore five strategies that can...

In today's dynamic world of digital marketing, SEO optimization for search engines plays a crucial role in the success of companies through their active online presence. Recently, our agency had the opportunity to optimize the company's website Ribeira Flores 59, a property with 5 studios and 2 two-bedroom mezzanine apartments, carefully decorated,...

WhatsApp is a useful communication tool and nowadays, through WhatsApp Business, it is possible to use this application as a way of selling and boosting small businesses. Find out how to sell via WhatsApp and use this tool to communicate effectively with customers! WhatsApp for Business: Boosting Micro and Small Enterprises At Up We Go...