It’s well known that Instagram tries to follow some of the characteristics of its competitors. After all, the “stories” format was imported (using a euphemism) from Snapchat and, more recently, the “Reels” were inspired (euphemism again) by TikTok.
However, while the introduction of stories on Instagram has led to a massive shift away from Snapchat users, the same cannot be said for TikTok, which continues to grow. To that end, Instagram has made some changes and will be presenting its feed in full screen… just like TikTok.
Indeed, in a story published by Mark Zuckerberg, CEO of Meta, Inc, later shared on Twitterin the same vein, the intention is to make it easier to discover content. A perfect pretext for including the feed on the whole of the Instagram user’s screen, coming close to the design of TikTok. This is one of the many changes Instagram has made this year. Among them is the fact that it has extended the limit of the reels to 90 seconds, which until then had been 1 minute.
In addition, this feature now allows the inclusion of resources normally used in stories (such as polls, sliding emojis or quizzes) and audios that the Reels creator may have stored. Finally, there is also the possibility of creating alternative versions of content on the platform. Thus, one Instagram account can use the structure of the audio and clips from a video published on another.
All these changes point to Instagram getting closer to what differentiates it from TikTok and denotes a rapprochement with an increasingly serious competitor. In other words, Instagram is becoming more and more…TikTok.
