How to keep local businesses running during and after the pandemic?
The title might sound a bit “Portuguese”, as if we’re going to give you tips on how to comply with the measures imposed to contain the pandemic. Well, that’s not the case at all. Instead, we’re presenting you with tools to keep your business running even if you’ve been forced to close. This publication answers […]
Interview: Kelly Baron and Pedro Guedes – Secrets to becoming an Influencer
The unstoppable growth in the consumption of goods driven by Influencers is an increasingly central theme in our meetings, and in triple form, as we receive requests from: companies looking for the ideal person to represent their product on social media; agency by people who have already built up a solid base of followers and […]
Everything you need to know before setting up an online store
Small and medium-sized businesses are being hit hard by the pandemic and have seen the number of customers visiting their stores drop dramatically, but they still need to sell. Among so many negative aspects, Covid-19 has brought with it the boom in Ecommerce. And now, should you set up an online store? The answer isn’t […]
Sale campaigns: the best digital strategies and what not to do
January is one of the most important months for businesses, especially digital ones, as sales are a huge incentive to buy. However, with so many brands online, it’s crucial that you distinguish yourself from the competition by applying the best strategies for your business and avoiding the most common mistakes. The best digital marketing […]
Covid-19 and Christmas: is there room for marketing?
No-no-no or oh-oh-oh? Do consumers want to see Christmas campaigns this year? How do you market in the age of COVID-19? Will there be any Christmas shopping? If there’s one season that can’t be beaten, it’s Christmas. In fact, how many times have you heard or read that Christmas isn’t a date, it’s a state […]
Digital Marketing for Micro and Small Businesses
There's room for everyone online! However, it's difficult for micro and small businesses to stand out when competition and investment from large organizations are fierce. Today we're writing about best practices and solutions to help small businesses grow in the digital market. If I’m not going to sell online, does it make sense […]
What to publish on Halloween: practical tips
Halloween isn’t traditionally celebrated in our country, but we’ve already adopted it and incorporated it into our festive traditions. While it’s still quite different from the American or British traditions, it’s nonetheless a key opportunity to engage with the public, whether B2B or B2C customers. Here are our practical tips: a step-by-step guide to maximizing […]
Neuromarketing and Consumer Behavior
Have you ever heard of Neuromarketing? In recent years, this has been a discipline that many marketers have been focusing on. The term refers to a very interesting combination of neuroscience, psychology and marketingin order to better understand the mind and behavior of the consumer. For many years, marketing managers have wondered how human beings […]
How to create an online store: 7 useful tips
Nowadays, given the times of confinement and greater social deprivation in which we live, it is essential for businesses to keep up to date and provide a service of Ecommerce to boost your sales. That’s why we feel the need to give you 7 useful tips on how to create an online store dynamic, interactive […]
How to sell on social media: 3 sure-fire tips
Did you know that, on average, the Portuguese spend 93 minutes a day on social media? This means that, on a daily basis, you have the chance to increase your customer base exponentially. That’s why it’s essential for your business to be present on these platforms and to develop specific strategies for retaining new customers. […]