SEO and SEA: what they are, their importance, advantages and disadvantages
Nowadays, search engines are the most widely used tool for obtaining information about a product, service or brand. For this reason, it is essential for any company to gain visibility on these engines by investing in SEO e SEA. A well-designed website goes far beyond its appealing look and functional structure. It’s important to understand […]
On-page SEO and Off-page SEO: what they are, their importance and optimization tools
Companies are increasingly concerned about search engine optimization, because a sEO strategy can effectively generate free traffic. The SEO optimization strategy should be divided into two different categories: On-page and Off-page. Although distinct, they are related and complement each other. In this blog article we’re going to take a closer look at what On page […]
Google My Business – what it is, how to create it, advantages and optimization
I’m sure you’ve used Google’s search engine or Google Maps several times to look for a business. In the same way, so have your customers. Google My Business is a free tool from Google that allows you to give your business more prominence in Google’s search results by creating a company page. Once the page […]
Image: Its importance for your blog visits
Even though text content is important for capturing readers’ attention, there is another fundamental factor for creating interaction with the public: the image. In fact, text and image go hand in hand on your website. Both have to be good, surprising and exciting. If one of them fails, your site and blog will naturally suffer. […]
Cryptocurrencies Need Digital Marketing: why, failures and strategies
If you're expecting to read about concepts like "blockchain" or "mining," this isn't the article you're looking for… It's even better: we're a few steps ahead, and today we'll explain how you can boost your cryptocurrency business through digital marketing. The need to stand out There are thousands of options for buying and selling, […]
Improving Product Descriptions: Why and Tips
If 2021 had a description, it would be “the year of Online Shops”! That’s what today’s article is all about: digital product labels on ecommerce platforms. The pandemic was responsible for the increase in companies investing in online stores. For a while, they were the only safe way to sell certain products. However, with the […]
6 Must-Know Tips for Maintaining Your Social Media Strategy During the Summer
Summer is vacation time… for people, not for marketing strategies. If you think that no one cares about communication during the summer, think again, the opposite is true. The fact is that activity on social networks tends to increase during the vacation season. Today we bring you 6 tips so that you don't abandon your […]
Business Presentations: 7 Key Rules to Keep Attention
Whether it's a presentation of results, commercial objectives, training, or even a business pitch, the presentation is the deciding factor in whether or not you win over the audience. The success of a presentation depends on a combination of different factors: RULE 1: Don’t skip steps Define the purpose of the presentation: for whom, when, […]
Incentives and funding for websites and social networks
No one can deny that the pandemic has been terrible for most businesses. At Up We Go, we believe that there is no point in crying over the spilled virus. In today’s article we look at the good that came out of it: the activation of digital channelsand the incentives and funding to stimulate them. […]
Internal Marketing: TOP Actions to Maximize Corporate Communication
Internal Marketing is one of the most powerful axes of the communication strategy and involves promoting the brand’s values to employees, usually the work of the Human Resources Department. Its aim is to increase attachment to the company, building loyalty and, above all, trust in its values and products. This strategy is different from Endomarketingthis […]