Bounce
Bounce literally means to jump. It is common to use this expression in connection with: Websites – the user visits the website and leaves without clicking any buttons; Emailmarketing – happens when an email is rejected. There are 2 reasons for this: Hard Bounce: Permanent error, such as wrong email; Soft Bounce: Timerary error, e.g. […]
Brand Equity
Perception of value generated by a company on a popularly recognized product when compared to a generic equivalent. Apple and its constant quest to differentiate itself from other competitors in every way, from products to concepts, is a good example.
B2C (Business to Consumer)
A business is B2C when it sells to the consumer. Zara is an example of a company that sells to the end customer.
AdWords
This is what Google’s advertising service – and the company’s main source of revenue – used to be called. It is through the current Google Ads that websites place ads that appear on Google’s results pages, at the top and on the right-hand side, and on the Display network.
Affiliates (Affiliate Marketing)
It’s a marketing strategy in which the customer (or partner) is rewarded for bringing in new customers. When a friend tells you about the benefits of a product, you’re more likely to trust them and buy it, right? That’s why it works so well. This strategy can be taken to a higher level by creating […]
AIDA
Attention, Interest, Desire and Action. It is a model based on natural human decision-making behavior and is used in Marketing to better direct users towards the desired conversion.
Algorithm
Program used by search engines to index, catalog and display the best pages for a user after their search.
Alt Text
The alternative text of images is one of the On Page optimizations used to identify to those looking for what a particular image shows. This description is also used so that reading software can display what the image shows.
Analytics
The process of using mathematics, statistics, machine learning and predictive modeling to find patterns in data. In short: it’s a way of analyzing consumer behavior and predicting situations, allowing strategies to be adapted. It may be an abbreviation for Google Analytics, since it is the world’s largest digital tool for monitoring websites.
API (Application Programming Interface)
An API is a connector that links different applications with different programming languages. As well as ensuring security, it makes the process quicker. Have you noticed that almost all websites use Google Maps to indicate their addresses? Surely these millions of companies haven’t created maps, have they? Then they’re using an API! Get to know […]