Squeeze Page
Type of landing page used to capture emails from potential customers to generate leads.
Tag
These are elements present within the HTML of any page. They can be a Title Tag, Heading Tag, or other possible elements.
Opening Fee
Percentage of people who open an e-mail sent by the company.
Soft Bounce
It’s an error caused by some difficulty on the part of the ESP (Email Service Provider) to deliver your email.
Native Advertising (Native Ads)
Before we explain the concept, you need to understand that the old marketing techniques don’t have the same results, since consumers are more informed and tired of explicit banners. It is in this context that Native Advertising emerges as a non-invasive content strategy. These ads can appear in the news feed, in search results or […]
QRC (QR Code)
It’s short for Quick Response Code. It’s a matrix that is read by the camera of mobile devices and takes users wherever they want to go: a website, a social network.. Create your ownfor free here (don’t forget to analyze who clicked, when, where, what they did next…).
Google Display Network
It is a large network of sites (blogs, portals, etc.) on which ads from Google Ads campaigns are displayed.
Remarketing (or retargeting)
Display of advertisements after a user has visited a site. Example: a person enters an Internet service page and then, when visiting other sites, advertisements from that same company appear in banner ads. This “stalking” takes place by installing cookies on the user’s computer. Retargeting is the name of the practice and remarketing is the […]
Responsive
It is a practice associated with website development that adapts what is being shown to the user according to the device they are using and its dimensions. Two things to remember: google values responsive websites; more and more users are using mobile devices.
Retargeting
Strategy to reach users who have already had contact with your brand’s content. Uses cookie technology.