Before we explain the concept, you need to understand that the old marketing techniques don’t have the same results, since consumers are more informed and tired of explicit banners.
It is in this context that Native Advertising emerges as a non-invasive content strategy. These ads can appear in the news feed, in search results or in content recommendations and look the same as the rest of the content.
If they are the same, how does the consumer know that they are advertisements?