Squeeze Page
Type of landing page used to capture emails from potential customers to generate leads.
Tag
These are elements present within the HTML of any page. They can be a Title Tag, Heading Tag, or other possible elements.
Opening Fee
Percentage of people who open an e-mail sent by the company.
Responsive
It is a practice associated with website development that adapts what is being shown to the user according to the device they are using and its dimensions. Two things to remember: google values responsive websites; more and more users are using mobile devices.
Retargeting
Strategy to reach users who have already had contact with your brand’s content. Uses cookie technology.
ROI (Return on Investment)
Digital campaigns have extremely precise analysis tools that work 24 hours a day. This makes it possible to see exactly where every penny is invested. To calculate ROI, you need to know the amount available to be spent, what you want to achieve and the return achieved.
SEA (Search Engine Advertising)
This refers to the advertising strategy that can be used to boost the visibility of an online business on search engines. The concept is to create strategies aimed at ad campaigns with terms related to the online business.
Segmentation
Strategic definition of the target audience for a campaign: this includes age group, profession, gender, income level, consumer habits, etc.
SEM (Search Engine Marketing)
If SEO is the optimization for search engines to find us, SEM is a set of strategies to be at the top of that search. It can include paid advertising, but is not limited to that.
SEO (Search Engine Optimization)
It’s a way of helping search engines understand that we have what they’re looking for. In other words, the aim of search engines is to provide the best possible search. For these engines (Google, Bing Yahoo, …) to know that we have what they are looking for, we need to work on the website in […]