Squeeze Page
Type of landing page used to capture emails from potential customers to generate leads.
Tag
These are elements present within the HTML of any page. They can be a Title Tag, Heading Tag, or other possible elements.
Opening Fee
Percentage of people who open an e-mail sent by the company.
Google Display Network
It is a large network of sites (blogs, portals, etc.) on which ads from Google Ads campaigns are displayed.
Remarketing (or retargeting)
Display of advertisements after a user has visited a site. Example: a person enters an Internet service page and then, when visiting other sites, advertisements from that same company appear in banner ads. This “stalking” takes place by installing cookies on the user’s computer. Retargeting is the name of the practice and remarketing is the […]
Responsive
It is a practice associated with website development that adapts what is being shown to the user according to the device they are using and its dimensions. Two things to remember: google values responsive websites; more and more users are using mobile devices.
Retargeting
Strategy to reach users who have already had contact with your brand’s content. Uses cookie technology.
ROI (Return on Investment)
Digital campaigns have extremely precise analysis tools that work 24 hours a day. This makes it possible to see exactly where every penny is invested. To calculate ROI, you need to know the amount available to be spent, what you want to achieve and the return achieved.
SEA (Search Engine Advertising)
This refers to the advertising strategy that can be used to boost the visibility of an online business on search engines. The concept is to create strategies aimed at ad campaigns with terms related to the online business.
Segmentation
Strategic definition of the target audience for a campaign: this includes age group, profession, gender, income level, consumer habits, etc.