B2B (Business to Business)
A business is B2B when it sells to other companies. Google is an example of a company that sells to another company.
AdWords
This is what Google’s advertising service – and the company’s main source of revenue – used to be called. It is through the current Google Ads that websites place ads that appear on Google’s results pages, at the top and on the right-hand side, and on the Display network.
Affiliates (Affiliate Marketing)
It’s a marketing strategy in which the customer (or partner) is rewarded for bringing in new customers. When a friend tells you about the benefits of a product, you’re more likely to trust them and buy it, right? That’s why it works so well. This strategy can be taken to a higher level by creating […]