Briefing
Document with instructions that guide the execution of a task such as the production of content, for example. It can also be a kind of quick meeting to take stock of the team as a whole.
Budget
Budget allocated to a task or service.
B2C (Business to Consumer)
A business is B2C when it sells to the consumer. Zara is an example of a company that sells to the end customer.
B2E (Business to Employee)
It’s a transaction, online or otherwise, in which a company sells to its employees. The big difference is usually the purchase conditions (before the product goes on the market) and the good prices. It’s important to note that the employee is also a marketing channel: the fact that he or she has used the product […]
B2G (Business to Government)
It is a transaction, online or otherwise, that takes place when a company sells to government institutions. Its particularity is that it is a public act, with its own processes.
Backlink
Links that direct one site to another. The purpose of these links is to indicate how relevant a page is by passing authority from one domain to another.
Benchmarking
Studying our own cases and those of our competitors to analyze and determine practices and techniques to be maintained or abandoned in the search for better results.
Black Hat
Unethical SEO practices to position a site well in search engines like Google.
Blog
A blog is a page owned by a person or company that aims to help users find valuable information on a particular subject. Blogs have many different purposes: personal, entertainment and business.
BM (Business Manager)
To be able to advertise successfully on social media, you’ll need to effectively control all of the brand’s related assets through a well-configured BM. That’s where we’ll be able to manage: ad accounts, Facebook and Instagram pages, people and permissions, catalogs, pixels, apps, payment methods, etc.