Influencers
These are people considered opinion leaders who are hired by brands to promote their products, using them and sharing the content on social media. It’s quick, tends to be cheaper (compared to TV advertising, for example) and the audience is already being segmented.
Growth hacking
Strategies focused on generating rapid growth in the customer base.
GRP (Gross Rating Point)
Total audience of a campaign or advertisement.
Branding
Branding is the management of your brand. All actions aimed at consolidating your brand or giving it more visibility are part of the branding strategy. This applies to both the visual elements and the values applied to the company/brand.
Briefing
Document with instructions that guide the execution of a task such as the production of content, for example. It can also be a kind of quick meeting to take stock of the team as a whole.
Budget
Budget allocated to a task or service.
Buyer personas
This is a detailed description of the various needs, objectives and behavioral patterns of our ideal client.
Buzz marketing
A technique used to boost the repercussions of a brand, fostering comments and opinions, similar to “word of mouth”.
C2C (Consumer to Consumer)
This is the latest form of online commerce, in which a consumer (who doesn’t own a brand or store) sells to another consumer. Sounds primitive, doesn’t it? Basically, you’re using tools made available by other companies that allow you to sell simply and securely. In short, when you’re trying to sell your car on Imovirtual […]
CAC (Customer Acquisition Cost)
A metric that indicates the amount spent to win over each new customer.