LTV (Lifetime Value)
The value of a customer’s lifetime, i.e. the amount they will pay you during the service period.
Content Marketing
Strategy for attracting and nurturing leads and audiences through the production of relevant content in publications on social networks, blogs and ebooks.
Proactive Marketing
It is one of the most difficult marketing strategies, since the customer does not yet understand the need for what is being offered. Proactive marketing actions aim to awaken the customer’s desire. It’s the opposite ofreactive marketing.
Growth hacking
Strategies focused on generating rapid growth in the customer base.
GRP (Gross Rating Point)
Total audience of a campaign or advertisement.
GTM (Google Tag Manager)
It’s a free tool from Google, which allows you to insert just one code when managing a website, and then install various services without having to mess with that code. By centralizing code management in GTM, marketing gains autonomy, improves productivity and reduces IT costs.
Guest post
Content written on a blog by a guest, usually associated with backlinking strategies.
Hard Bounce
Hard bounce is the error that occurs when the recipient cannot permanently receive your message (email).
Hashtags
They are keywords, written in spaces, with a cardinal at the beginning. It’s a way of indexing content, creating a link to a specific topic. It’s great for brands to know what’s being published about them, by whom, how… And for consumers to search for/find content. #butpleasedon’texaggeratelikeyouwould – keep it short and precise, for example: […]
HTML (Hyper Text Markup Language)
It is a markup language used for programming web pages.