Leads
It’s aconsumer potentialin other words, an individual becomes a lead whenshows interest in your service/product, namelysubscribe to the newsletter or tofill in a form to be contacted or to get a return. Learn how to create aLeads strategy here.
Link
Element of a page that directs the user to another URL or domain. The link is the most authoritative element for SEO.
Link Building
A set of SEO strategies aimed at building a network of links to a page, driving traffic and strengthening its authority in search engines. These links can be external or internal. But when we talk about link building, we usually think of external links, i.e. links that are gained from other websites, also called backlinks […]
GTM (Google Tag Manager)
It’s a free tool from Google, which allows you to insert just one code when managing a website, and then install various services without having to mess with that code. By centralizing code management in GTM, marketing gains autonomy, improves productivity and reduces IT costs.
Guest post
Content written on a blog by a guest, usually associated with backlinking strategies.
Hard Bounce
Hard bounce is the error that occurs when the recipient cannot permanently receive your message (email).
Hashtags
They are keywords, written in spaces, with a cardinal at the beginning. It’s a way of indexing content, creating a link to a specific topic. It’s great for brands to know what’s being published about them, by whom, how… And for consumers to search for/find content. #butpleasedon’texaggeratelikeyouwould – keep it short and precise, for example: […]
HTML (Hyper Text Markup Language)
It is a markup language used for programming web pages.
HTTPS (Hyper Text Transfer Protocol Secure)
This is the encrypted protocol used between the server on which the website or platform is hosted and the user. This allows information to be accessed and viewed with a higher level of security thanHTTP.
Inboud Marketing
It’s a marketing strategy whose activities aim to produce useful content for the public, attracting them to the website. Once the user is already on the website, it’s easier to convert them. The opposite is outbound marketing.