Neuromarketing
It studies the essence of consumer behavior. The aim is to obtain more assertive results by directly investigating the consumer’s way of thinking and acting. To deepen this concept,take a look at our blog article on neuromarketing.
Newsletter
Recurring content sent by e-mail to a list of subscribers of a brand, company or service.
Lead
It’s aconsumer potentialin other words, an individual becomes a lead whenshows interest in your service/product, namelysubscribe to the newsletter or tofill in a form to be contacted or to obtain a return. Digital Marketing Glossary Learn how to create aLeads strategy here.
Qualified leads
They are ready to buy from your brand and can receive your offer.
Leads
It’s aconsumer potentialin other words, an individual becomes a lead whenshows interest in your service/product, namelysubscribe to the newsletter or tofill in a form to be contacted or to get a return. Learn how to create aLeads strategy here.
Link
Element of a page that directs the user to another URL or domain. The link is the most authoritative element for SEO.
Link Building
A set of SEO strategies aimed at building a network of links to a page, driving traffic and strengthening its authority in search engines. These links can be external or internal. But when we talk about link building, we usually think of external links, i.e. links that are gained from other websites, also called backlinks […]
LTV (Lifetime Value)
The value of a customer’s lifetime, i.e. the amount they will pay you during the service period.
Content Marketing
Strategy for attracting and nurturing leads and audiences through the production of relevant content in publications on social networks, blogs and ebooks.
Proactive Marketing
It is one of the most difficult marketing strategies, since the customer does not yet understand the need for what is being offered. Proactive marketing actions aim to awaken the customer’s desire. It’s the opposite ofreactive marketing.