Organic Traffic
Visits to the website from sources for which the company has not paid to have its content displayed. This is the case with direct hits on the blog, social networks (without ads), natural Google searches, visits from shares made by fans, visits from clicks on the newsletter, among others.
Paid Traffic
Visits to the website from paid advertisements and publications, whether on social networks, banners, Google Adwords, etc.
UI (User Interface)
The user interface refers to everything that is visually perceptible on a website, APP or software and that leads to a positive experience, namely through colors, a button or even a sound.
Reactive Marketing
A marketing strategy that reacts to customer demand. In this case, we already know what the customer’s pain / problem / desire is and we work to get them to take a certain action (read an article, fill in a form or even make a purchase). This differs fromproactive marketing and involves direct marketing actions.
Marketplace
It’s a form of e-commerce in which a company aggregates products from various brands/shops on its platform. For brands, the big advantage is that they don’t have to spend resources (time and money) creating their own platform. Consumers, on the other hand, can buy items from different suppliers in the same purchase.
Meta Description
It’s the short text that appears just below the title and link of a page when you search for it on Google. The Meta Description is a snippet of HTML code whose function is to summarize what the page is about, helping to entice the user to click on the link.
Metaverse
Concept used to indicate a type of virtual world.Find out more here
Search Engine
As the name suggests, these are tools created to help users search for solutions to their problems or questions. Currently, there are a multitude of search engines for the most varied purposes: Google, Bing, Itunes, Youtube, Google Play, among others.
Networking
Networking is about creating and maintaining connections with other people, companies or groups to exchange information and resources, but also as a form of mutual support.
Neuromarketing
It studies the essence of consumer behavior. The aim is to obtain more assertive results by directly investigating the consumer’s way of thinking and acting. To deepen this concept,take a look at our blog article on neuromarketing.