User Experience (UX)
It’s about guaranteeing a quality experience for the user, on APPs and websites, with the ultimate goal of influencing their behavior.
Viral
Viral content is content that becomes very popular through sharing. There is no way of knowing whether or not it will go viral and, as a rule, it is not created for the purpose of going viral.
Visitor
User who performs actions on the site during a session. You become a unique visitor after your first visit, and you are counted as the same visitor on different events when you enter the website.
Webinar
Content made available to the public in video format, either shown live or recorded. It can be a lesson, lecture, debate, among other options.
URL (Uniform Resource Locator)
It is the network address where a particular digital resource is located. It usually refers to the “address” of the website.
Click-through rate
Percentage of people who click on any of the links contained in an email or other content, such as a social media post, sent by the company.
Conversion Rate
Percentage of visitors who achieve the desired conversion. Example: if the conversion rate of a Landing Page is 70%, this means that 70 out of every 100 visitors become Leads.
A/B testing
Test done with two different versions of a page, to see which performs better when it comes to audience interaction. An example is a page with a 4-field form and an 8-field version. The one that converts more in the A/B test proves to be the one that offers a better user experience.
Top Of Mind
Everything that comes first to mind when thinking about a particular subject. This is where we want to position the brands we work for.
Organic Traffic
Visits to the website from sources for which the company has not paid to have its content displayed. This is the case with direct hits on the blog, social networks (without ads), natural Google searches, visits from shares made by fans, visits from clicks on the newsletter, among others.