User Experience (UX)
It’s about guaranteeing a quality experience for the user, on APPs and websites, with the ultimate goal of influencing their behavior.
Viral
Viral content is content that becomes very popular through sharing. There is no way of knowing whether or not it will go viral and, as a rule, it is not created for the purpose of going viral.
Visitor
User who performs actions on the site during a session. You become a unique visitor after your first visit, and you are counted as the same visitor on different events when you enter the website.
Webinar
Content made available to the public in video format, either shown live or recorded. It can be a lesson, lecture, debate, among other options.
Organic Traffic
Visits to the website from sources for which the company has not paid to have its content displayed. This is the case with direct hits on the blog, social networks (without ads), natural Google searches, visits from shares made by fans, visits from clicks on the newsletter, among others.
Paid Traffic
Visits to the website from paid advertisements and publications, whether on social networks, banners, Google Adwords, etc.
UI (User Interface)
The user interface refers to everything that is visually perceptible on a website, APP or software and that leads to a positive experience, namely through colors, a button or even a sound.
Up-selling
This strategy favorsencouragecustomers topurchase a more premium version of a product or service they originally intended to buy.
URL (Uniform Resource Locator)
It is the network address where a particular digital resource is located. It usually refers to the “address” of the website.
Click-through rate
Percentage of people who click on any of the links contained in an email or other content, such as a social media post, sent by the company.