Ecommerce
It’s a form of commerce that takes place online – via a website or APP. Basically, it’s what will save your local business in times of pandemic.
EdgeRank
It’s a Facebook algorithm that determines which posts are relevant to appear in each user’s news feed. It analyzes three factors: post format, post age (it favors more recent posts) and affinity (if the user has already interacted with the fanpage).
Email marketing
It’s a marketing strategy that consists of sending emails to potential customers or current customers, giving them information, tips, vouchers..
Endomarketing
A company’s internal marketing aims to motivate, inform and increase employee productivity and well-being.
Evergreen Content
It’s content that doesn’t go out of fashion and will continue to be useful to the public.
Conversion
Performing the action that the company or brand wants the user to perform. Examples: filling in a form, making a purchase, etc.
Security Certificate (SSL)
It’s a digital certificate that allows website content to be encrypted. It works with a key that allows the user to view the information on the website without any external element being able to read or alter it, in other words, it’s another layer to guarantee protection.
Chatbots
Software that simulates human service in online conversations.
Clickthrough Rate (CTR)
It refers to the percentage of people who go on to the next step, i.e. who click on a button. To get this result, you just need to know how many people viewed the page/advertisement and divide by the number of people who clicked. The formula is simple:
Contents
It is the text part of a page. Nowadays, content plays a key role in the ranking of organic pages and has become one of the main ranking factors for Google. The main objective is to help a user understand and solve a problem.