CPC (Cost Per Click)
The cost per click is the amount paid for each click on an ad in PPC (Pay Per Click) campaigns. This is one of the most common methods of charging for digital paid media campaigns.
CRM (Customer Relationship Management)
CRM software offers solutions for good customer relationship management, organizing and storing information and controlling contacts (conversations, meetings held, appointments, etc.).
CRO (Conversion Rate Optimization)
A set of strategies aimed at increasing a site’s conversion rate.
Cross-selling
Also known as cross-sellingthis issale of related and complementary products or services based on the customer’s interest in purchasing a particular product.
Security Certificate (SSL)
It’s a digital certificate that allows website content to be encrypted. It works with a key that allows the user to view the information on the website without any external element being able to read or alter it, in other words, it’s another layer to guarantee protection.
Chatbots
Software that simulates human service in online conversations.
Clickthrough Rate (CTR)
It refers to the percentage of people who go on to the next step, i.e. who click on a button. To get this result, you just need to know how many people viewed the page/advertisement and divide by the number of people who clicked. The formula is simple:
Contents
It is the text part of a page. Nowadays, content plays a key role in the ranking of organic pages and has become one of the main ranking factors for Google. The main objective is to help a user understand and solve a problem.
Evergreen Content
It’s content that doesn’t go out of fashion and will continue to be useful to the public.
Conversion
Performing the action that the company or brand wants the user to perform. Examples: filling in a form, making a purchase, etc.