Domain
The main part of a website, i.e. the main address.
Ebook
A digital book used in marketing to provide rich materials and form a lead capture strategy.
Ecommerce
It’s a form of commerce that takes place online – via a website or APP. Basically, it’s what will save your local business in times of pandemic.
EdgeRank
It’s a Facebook algorithm that determines which posts are relevant to appear in each user’s news feed. It analyzes three factors: post format, post age (it favors more recent posts) and affinity (if the user has already interacted with the fanpage).
Email marketing
It’s a marketing strategy that consists of sending emails to potential customers or current customers, giving them information, tips, vouchers..
Endomarketing
A company’s internal marketing aims to motivate, inform and increase employee productivity and well-being.
Engage
In digital marketing it means… success! Seriously, engagement means involving people and creating interaction. The more feedback you get from your customers: the closer your relationship; the more information you can get out of what you’re told; the consumer is more likely to influence other consumers.
Cookies
These are simple files inserted into the user’s browser when they visit a website. This file contains basic information such as IP address, language preference, etc. This way, on future visits, the site can identify the visitor and their preferences.
Copywriting
The act or process of writing a text for the purposes of advertising or other areas of marketing. It is content writing that aims to increase brand awareness and ultimately persuade a person or group to take a specific action.
CPA (Cost Per Action)
One of the ways of monetizing and charging for online advertising where what is measured is a certain action. This action can be the viewing of a video, the purchase of a product or any other action that the campaign creator expects to be carried out with their ad. The charge, in this case, will […]