Digital Marketing

Evolution is present throughout history. Whether it's that of a species or a particular sector. Marketing is no exception. In fact, ever since Philip Kotler, known as the father of Marketing, invented the conceptthere has been a succession of different approaches that characterize it. Today, when it comes to choosing the best way...

We know that e-commerce has emerged exponentially, allowing companies of all sizes to reach global markets. This reach, however, is not so easy to achieve. There is usually a strategy behind it that makes it essential to create an international e-commerce plan. And why international? Because it's one of the best ways for...

If we look back over the last few years, there are few artists in the entertainment world who have achieved as much success and notoriety as Taylor Swift. Of course, there are other big names worth mentioning, but they were already pre-established, unlike Taylor Swift, who burst onto the music scene without...

The catchy choruses of Taylor Swift's songs can't get out of our heads, especially now that there's talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor...

In the last blog post we discussed the main marketing trends for 2025 and today we focus on those who activate these campaigns: marketers. What skills will be expected of a marketer in 2025? In this article, we'll tell you the 5 fundamental requirements to thrive in the marketing sector, in terms of...

Marketing 2025: What to expect, trends and relevance for adopting a proactive stance towards the competition. 2025 brings with it new digital marketing trends that you need to be aware of and, more importantly, anticipate. In today's article we look at the new features that will allow you to make your brand stand...

The theory that email marketing will disappear sooner or later as a result of the evolution of technology is nothing more than a myth! The truth is that this form of communication is gaining more and more relevance in digital marketing strategies because it allows you to offer valuable content and establish...

In a strategy of Inbound Marketing the main objective is to attract the right people to certain communication channels such as websites or blogs. The next step is to encourage these people to consume more and more content and eventually convert them into customers. So, for this conversion to happen, there is no...

Nowadays, search engines are the most widely used tool for obtaining information about a product, service or brand. For this reason, it is essential for any company to gain visibility on these engines by investing in SEO e SEA. A well-designed website goes far beyond its appealing look and functional structure. It's important...

Companies are increasingly concerned about search engine optimization, because a sEO strategy can effectively generate free traffic. The SEO optimization strategy should be divided into two different categories: On-page and Off-page. Although distinct, they are related and complement each other. In this blog article we're going to take a closer look at what On...