Imagine the game Jenga, in which players remove wooden blocks from an unstable tower until it inevitably collapses. In a way, Internet cookies are like the blocks in this game. Over the years, they have been accumulated and used indiscriminately, resulting in a fragile structure that is prone to collapse. In 2025, we are facing significant changes in the online cookie landscape, which seek to address the weaknesses present.
Let’s explore what’s coming and how it will affect our web experience in a simple and enlightening way.
What cookies are there
In the vast world of the Internet, cookies play an essential role in personalizing and making functional the websites we visit. There are two main types of cookies: the first party and the third party.
First party: These cookies are created by the website you are visiting. They are generally used to improve the user experiencethese cookies store information such as language preferences, items in the shopping cart or login details. For example, when someone adds products to their shopping cart on an e-commerce site, it is likely that you are interacting with cookies from first party.
Third party: On the other hand, third-party cookies are created by domains other than the one being visited. They are often used to track user behavior and provide targeted advertising. A common example is the Facebook/Meta pixel, which allows the social media platform to track your activity on various sites in order to target ads based on your interests.
Cookies only third party will be affected
With the impending changes in 2025, it is important to note that the changes in the cookie landscape will mainly affect third-party cookies. The cookies first party, which are essential for the functionality of websites, will continue to operate normally.
This change represents a significant step towards a safer internet that respects users’ privacy. To restrict the use of third-party cookiescompanies are taking steps to avoid invasive tracking and ad targeting practices.
How can third-party cookies be identified?
Identifying and managing third-party cookies can be a challenging task. However, there are tools available to help users understand and control the cookies being used on the websites they visit.
One of these tools is Google Dev Toolsthis is a feature built into the Chrome browser that allows users to inspect the code of a web page and identify third-party cookies. This tool is especially useful for developers and technology professionals who want to better understand how cookies are being used on different websites.
In addition, Google recently released an extension called "Privacy Sandbox Analysis," which helps users identify and manage third-party cookies more effectively. This extension provides insights into the cookies present on a web page and allows users to make informed decisions about their online privacy.
Google has also made available some alternative tools to cookies, also with some documentation, which we have listed:
- O Federated Credential Management (FedCM) activates federated identity services, allowing users to log in to sites and services.
- Os private status tokens allow the fight against fraud and spam, with the exchange of limited and unidentified information between sites.
- A Topics allows interest-based advertising and personalization of content.
- A Protected Audience activates remarketing and personalized target audiences.
A API Attribution Reporting allows measurement of ad impressions and conversions.
Get to know other 5 essential google tools.
As we move towards 2025, it is clear that third-party cookies are undergoing a significant transformation. While cookies first party continue to play a vital role in the personalization and functionality of websites, the changes in privacy policies and the development of new technologies are shaping the future of online cookies.
As conscious users, it is important to be informed about the changes that are taking place and to adopt safe and responsible browsing practices. With the right tools and a clear understanding of privacy policies, we can surf the web with confidence and peace of mind.
Therefore, throughout 2025, we will be attentive to changes in the world of cookies and ready to face the challenges and opportunities that arise. If you need help or have questions about how to manage cookies in your browser, don’t hesitate to contact us. We’re here to help.
