FAQs and How To are endangered species at Google
It’s no news to anyone how important Google is in our society. After all, it’s to Google that we entrust a portion of our lives, receiving in return some of the vast information it has available that makes our daily lives easier. So it’s important to note any changes to the way our old friend […]
What can we learn from Taylor Swift’s marketing?
If we look back over the last few years, there are few artists in the entertainment world who have achieved as much success and notoriety as Taylor Swift. Of course, there are other big names worth mentioning, but they were already pre-established, unlike Taylor Swift, who burst onto the music scene without asking permission. In […]
What if Taylor Switf said ‘Shake it off’ to her marketing strategy?
The catchy choruses of Taylor Swift’s songs can’t get out of our heads, especially now that there’s talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor Swift on […]
Professional photos: Invest in your business image
In an increasingly visual and digital world, social networks have become effective shop windows for businesses in all sectors. After all, commercial photography, with professional photos, has the ability to engage and persuade your customers, conveying a visually appealing message, which has the potential to increase sales and… the success that goes with it. In […]
Super Mario Bros.: emotion marketing explains box office success
Nostalgia for stories that are not left in the past is a matter of marketing: marketing emotions. The Super Mario movie appeals to nostalgia and childhood memories right from the trailer! A flash of childhood memories invades the mind and the most famous song in the world of video games begins to play. Are you […]
5 fundamental requirements for a good marketer in 2025
In the last blog post we discussed the main marketing trends for 2025 and today we focus on those who activate these campaigns: marketers. What skills will be expected of a marketer in 2025? In this article, we’ll tell you the 5 fundamental requirements to thrive in the marketing sector, in terms of skills and […]
Agency, freelancer or self-employed: how do you manage social media?
The question is common to many sectors and brands. Whether it’s new companies looking to position themselves in the digital world, or someone to work with to increase your pageviews, product image or service sales in the online marketplace, this question is always there: “how should I manage my social networks?”. To help, we’ll start […]
Digital Marketing Trends 2025
Marketing 2025: What to expect, trends and relevance for adopting a proactive stance towards the competition. 2025 brings with it new digital marketing trends that you need to be aware of and, more importantly, anticipate. In today’s article we look at the new features that will allow you to make your brand stand out and […]
7 ways to implement Email Marketing
The theory that email marketing will disappear sooner or later as a result of the evolution of technology is nothing more than a myth! The truth is that this form of communication is gaining more and more relevance in digital marketing strategies because it allows you to offer valuable content and establish a closer and […]
Landing Page: what it is, its benefits and how to create it
In a strategy of Inbound Marketing the main objective is to attract the right people to certain communication channels such as websites or blogs. The next step is to encourage these people to consume more and more content and eventually convert them into customers. So, for this conversion to happen, there is no better strategy […]