SMS Marketing Trends 2025
We live in a world bombarded with information at a rapid pace. It’s hard to figure out which strategies to adopt in business with so many available and diverse solutions. The ideal solution will always depend on your objectives and target audience. If you think SMS Marketing could be an interesting strategy for your company […]
Complete Guide: How to Make a Successful Podcast
Discover the fascinating world of audio content and the reach you can achieve with it. Up We Go teaches you how to make a successful original podcast. In this comprehensive guide, we’ll explore everything from the basic concept of what a podcast is to practical tips for starting and promoting your show. If you’re looking […]
Brand Architecture – The Power and Success of a Strong Brand
The reality? Managing a successful brand and exploiting it in the digital world: it’s hard! Branding is not the logo, it’s not the symbol, it’s not the name. Branding is the identity of a brand aligned with its communication strategy. In an increasingly competitive market, with both traditional and digital communication needs, it is crucial […]
What will happen to cookies in 2025?
Imagine the game Jenga, in which players remove wooden blocks from an unstable tower until it inevitably collapses. In a way, Internet cookies are like the blocks in this game. Over the years, they have been accumulated and used indiscriminately, resulting in a fragile structure that is prone to collapse. In 2025, we are facing […]
The use of memes in advertising
The internet is a constantly evolving environment, but there is one thing that has remained constant since practically its inception: memes. Increasingly, we see these cultural elements being incorporated into advertising campaigns, reflecting brands’ ability to adapt and connect with their target audience in fun ways. A Brief History of Memes Memes, as we […]
How to do comparative analysis in SEO? + Metrics to watch out for and tools
Building a business involves various challenges and obstacles. One of the most well-known is competition. What are we doing right? Is the market already saturated? Can we form partnerships? How does our company stand out?… Comparative SEO analysis can be the answer to these questions, highlighting the importance of competitor analysis for understanding the surrounding […]
UPpy Hour: A networking event
On October 19th, we invited all our neighbors at the Aviz Trade Center to a networking event. We felt the need to do this, not least because the hustle and bustle of everyday life means we don’t have time to stop and catch up, even with those closest to us. It sounds surreal, but the […]
Anticipation is key on Black Friday
November 24, 2023 is still a few days away, but surely your brand’s planning for Black Friday is already done. Right? No? Well, the ideal thing is to start as soon as possible! One of the main factors in the success of these campaigns is anticipation. But we’ll get to that. Because there are other […]
Digital Marketing vs. Traditional Marketing: Which way to go?
Evolution is present throughout history. Whether it’s that of a species or a particular sector. Marketing is no exception. In fact, ever since Philip Kotler, known as the father of Marketing, invented the conceptthere has been a succession of different approaches that characterize it. Today, when it comes to choosing the best way to market […]
How to Draw Up an International E-Commerce Plan
We know that e-commerce has emerged exponentially, allowing companies of all sizes to reach global markets. This reach, however, is not so easy to achieve. There is usually a strategy behind it that makes it essential to create an international e-commerce plan. And why international? Because it’s one of the best ways for companies to […]